Description
SWOT ANALYSIS OF TATA AIG
Tata AIG
Parent Company
Tata Sons & AIA group limited
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
A new look at life; With you always
USP
It’s a JV between two of the Biggest brands
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Customised Insurance Solutions for customers 2. State of Art I.T Infrastructure 3. Products with emphasis on social aspects Strength 4. Global Exposure with Expertise in Asian Markets in over 15 countries
1. Less penetration in rural areas 2. Small Agent Strength as compared to competitors Weakness 3. Cases of fraud agents have caused problems to the brand
1. Growing rural market Opportunity 2. Earning Urban Youth
1. Global economic crisis Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_271625584.docx
SWOT ANALYSIS OF TATA AIG
Tata AIG
Parent Company
Tata Sons & AIA group limited
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
A new look at life; With you always
USP
It’s a JV between two of the Biggest brands
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Customised Insurance Solutions for customers 2. State of Art I.T Infrastructure 3. Products with emphasis on social aspects Strength 4. Global Exposure with Expertise in Asian Markets in over 15 countries
1. Less penetration in rural areas 2. Small Agent Strength as compared to competitors Weakness 3. Cases of fraud agents have caused problems to the brand
1. Growing rural market Opportunity 2. Earning Urban Youth
1. Global economic crisis Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_271625584.docx