Description
SWOT ANALYSIS OF TAISHIN FINANCIAL HOLDING
Taishin Financial Holding
Parent Company
Taishin Financial Holdings
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Winning customers' recognition and society's trust
Maintain consistent and steady growth together with customers through USP innovative, simple and excellent services.
STP
Segment
Institutional and individual investors, Enterprises
Institutional, enterprises and individual investors looking for investment, Target Group banking and insurance services
Positioning
Banking, investment, insurance, debt financing services
SWOT Analysis
1. Strong credit ratings 2. Acknowledged for its service by banking industry in form of Best Service Award by Global views and Business Today 3. Strategic Alliance: Mergers with KGI Securities, Tung Hsing Securities, Taishin Bills Finance, Franklin Insurance Brokers Co. Ltd and others increase its reach 4. Has won awards like Enterprise Innovation, Retail bank etc Strength 5. Has a good presence in Taiwan
1. Market is overbanked: Nomura Holdings George Soros have cut their stakes in Taishin Financial to about 1 percent each from about 3 percent last year 2. Due to the gradual shrinkage of the domestic market scale, quite a number of foreign peers have transformed their operations or exit the domestic market Weakness 3. Fluctuating profit margin and dependence on Taiwan market only
1. Taiwan’s economy is poised to grow significantly this year 2. Achieving growth through partnerships, mergers and acquisitions Opportunity 3. Expanding customer base by increasing financial offerings to investors
1. Can be impacted by financial and legal changes 2. Increasing competition in domestic and global scale 3. Financial crisis across Europe can have cascading effect on the company 4. Easy access to China can hurt the business as investor might deviate Threats from investing in the firm
Competition
1.Chaina Merchants Bank 2.Nomura 3.Hongyan Securities 4. Yuanta Financial Holding 5. Everbright Securities Competitors 6.Citic Group
doc_473872881.docx
SWOT ANALYSIS OF TAISHIN FINANCIAL HOLDING
Taishin Financial Holding
Parent Company
Taishin Financial Holdings
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Winning customers' recognition and society's trust
Maintain consistent and steady growth together with customers through USP innovative, simple and excellent services.
STP
Segment
Institutional and individual investors, Enterprises
Institutional, enterprises and individual investors looking for investment, Target Group banking and insurance services
Positioning
Banking, investment, insurance, debt financing services
SWOT Analysis
1. Strong credit ratings 2. Acknowledged for its service by banking industry in form of Best Service Award by Global views and Business Today 3. Strategic Alliance: Mergers with KGI Securities, Tung Hsing Securities, Taishin Bills Finance, Franklin Insurance Brokers Co. Ltd and others increase its reach 4. Has won awards like Enterprise Innovation, Retail bank etc Strength 5. Has a good presence in Taiwan
1. Market is overbanked: Nomura Holdings George Soros have cut their stakes in Taishin Financial to about 1 percent each from about 3 percent last year 2. Due to the gradual shrinkage of the domestic market scale, quite a number of foreign peers have transformed their operations or exit the domestic market Weakness 3. Fluctuating profit margin and dependence on Taiwan market only
1. Taiwan’s economy is poised to grow significantly this year 2. Achieving growth through partnerships, mergers and acquisitions Opportunity 3. Expanding customer base by increasing financial offerings to investors
1. Can be impacted by financial and legal changes 2. Increasing competition in domestic and global scale 3. Financial crisis across Europe can have cascading effect on the company 4. Easy access to China can hurt the business as investor might deviate Threats from investing in the firm
Competition
1.Chaina Merchants Bank 2.Nomura 3.Hongyan Securities 4. Yuanta Financial Holding 5. Everbright Securities Competitors 6.Citic Group
doc_473872881.docx