Description
SWOT ANALYSIS OF SYNDICATE BANK
Syndicate Bank
Parent Company
Government of India
Category
Banking services
Sector
Banking and finance
Tagline/ Slogan
Faithful Friendly
USP
Strong commitment to social welfare
STP
Segment
Urban and Rural banking
Target Group
All age and earning groups
Positioning
Complete Banking solutions
SWOT Analysis
1. Financial products for rural sector 2. Innovative schemes for agriculture sector 3. Emphasis on I. T support 4. Has employee strength of over 25,000 employees 5. Syndicate Bank has achieved a rare feat of opening one million Strength customer accounts in a span of 3 months
1. Less penetration in the country 2. Low branding and advertising as compared to other banks 3. Lack of retail banking and low customer service as compared to bigger Weakness banks in India
1. Small scale business banking Opportunity 2. International banking
1. Economic crisis 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
Competitors
1. Indian bank
2. Corporation Bank 3. Dena bank 4. Allahabad Bank 5. Central Bank
doc_478306983.docx
SWOT ANALYSIS OF SYNDICATE BANK
Syndicate Bank
Parent Company
Government of India
Category
Banking services
Sector
Banking and finance
Tagline/ Slogan
Faithful Friendly
USP
Strong commitment to social welfare
STP
Segment
Urban and Rural banking
Target Group
All age and earning groups
Positioning
Complete Banking solutions
SWOT Analysis
1. Financial products for rural sector 2. Innovative schemes for agriculture sector 3. Emphasis on I. T support 4. Has employee strength of over 25,000 employees 5. Syndicate Bank has achieved a rare feat of opening one million Strength customer accounts in a span of 3 months
1. Less penetration in the country 2. Low branding and advertising as compared to other banks 3. Lack of retail banking and low customer service as compared to bigger Weakness banks in India
1. Small scale business banking Opportunity 2. International banking
1. Economic crisis 2. Highly competitive environment Threats 3. Stringent Banking Norms
Competition
Competitors
1. Indian bank
2. Corporation Bank 3. Dena bank 4. Allahabad Bank 5. Central Bank
doc_478306983.docx