Description
SWOT ANALYSIS OF SYDBANK
Sydbank
Parent Company
Sydbank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Hvadkan vi gøre for dig? (What can we do for you?)
USP
Personalized/customized banking experience
STP
Segment
Retail, commercial and private banking
Target Group
Individuals, businesses, HNIs
Positioning
Premium bank with high-tech services
SWOT Analysis
1. One of Denmark's top five largest bank 2. Brand presence in Denmark is quite strong 3. Strong financial position and good asset base 4. Employee base of 2,200+ employees Strength 5. Strong growth in the past in Denmark
1. No significant international presence 2. Does not offer full range of banking services Weakness 3.Market share is limited compared to leading banks
1. Expansion in other countries 2. Introduction of more banking arms especially in corporate banking Opportunity 3. Global tieups and collaborative associations
1. Eurozone crisis has already affected the bank and is likely to amplify its effect Threats 2. Intense competition from international banks
Competition
Competitors
1.DanmarksNationalbank
2.Danske Bank 3.AmagerBanken 4.Saxo Bank 5.ABN AMRO Bank Denmark 6.Jyske Bank
doc_922296759.docx
SWOT ANALYSIS OF SYDBANK
Sydbank
Parent Company
Sydbank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Hvadkan vi gøre for dig? (What can we do for you?)
USP
Personalized/customized banking experience
STP
Segment
Retail, commercial and private banking
Target Group
Individuals, businesses, HNIs
Positioning
Premium bank with high-tech services
SWOT Analysis
1. One of Denmark's top five largest bank 2. Brand presence in Denmark is quite strong 3. Strong financial position and good asset base 4. Employee base of 2,200+ employees Strength 5. Strong growth in the past in Denmark
1. No significant international presence 2. Does not offer full range of banking services Weakness 3.Market share is limited compared to leading banks
1. Expansion in other countries 2. Introduction of more banking arms especially in corporate banking Opportunity 3. Global tieups and collaborative associations
1. Eurozone crisis has already affected the bank and is likely to amplify its effect Threats 2. Intense competition from international banks
Competition
Competitors
1.DanmarksNationalbank
2.Danske Bank 3.AmagerBanken 4.Saxo Bank 5.ABN AMRO Bank Denmark 6.Jyske Bank
doc_922296759.docx