Description
SWOT ANALYSIS OF SWISS LIFE
Swiss Life
Parent Company
Swiss Life Holding
Category
Healthcare
Sector
Life Insurance
Tagline/ Slogan
The future starts here
A strong brand personality proves to be in a competitive market USP environment as a key success factor.
STP
Disability insurance, accident insurance as well as annuity insurance and Segment life insurance.
Target Group
Individuals and corporations
The Swiss Life Group is a leading European provider of comprehensive Positioning insurance and financial solutions.
SWOT Analysis
1. Largest life insurance company in Switzerland 2. Simultaneous focus on business, corporate social responsibility, employee responsibility and environment responsibility 3. Positive brand association – sponsor of Swiss National Football team Strength 4. Wide range of products categorized as consumer and corporate
1.Weak foreign operations 2.Distribution channels include independent brokers which reduces economies of operation Weakness 3.Not perceived as one stop solution for all financial services
1.Expand offerings with third party products 2.Improved operating effectiveness 3.Strenghten business model and create resilience capabilities 4.Increase quality and number of customer contacts Opportunity 5.Focus on distribution – strengthen the quality of advice and distribution
1.Opeations in foreign countries are difficult Threats 2.Performance are dependent on external agency ratings and economic cycles
3.Major share of revenue is from home country – risks are not mitigated through diversification
Competition
1. Zurich Financial Services AG 2. Bâloise-Holding Ltd Competitors 3. AXA Versicherungen AG
doc_956686751.docx
SWOT ANALYSIS OF SWISS LIFE
Swiss Life
Parent Company
Swiss Life Holding
Category
Healthcare
Sector
Life Insurance
Tagline/ Slogan
The future starts here
A strong brand personality proves to be in a competitive market USP environment as a key success factor.
STP
Disability insurance, accident insurance as well as annuity insurance and Segment life insurance.
Target Group
Individuals and corporations
The Swiss Life Group is a leading European provider of comprehensive Positioning insurance and financial solutions.
SWOT Analysis
1. Largest life insurance company in Switzerland 2. Simultaneous focus on business, corporate social responsibility, employee responsibility and environment responsibility 3. Positive brand association – sponsor of Swiss National Football team Strength 4. Wide range of products categorized as consumer and corporate
1.Weak foreign operations 2.Distribution channels include independent brokers which reduces economies of operation Weakness 3.Not perceived as one stop solution for all financial services
1.Expand offerings with third party products 2.Improved operating effectiveness 3.Strenghten business model and create resilience capabilities 4.Increase quality and number of customer contacts Opportunity 5.Focus on distribution – strengthen the quality of advice and distribution
1.Opeations in foreign countries are difficult Threats 2.Performance are dependent on external agency ratings and economic cycles
3.Major share of revenue is from home country – risks are not mitigated through diversification
Competition
1. Zurich Financial Services AG 2. Bâloise-Holding Ltd Competitors 3. AXA Versicherungen AG
doc_956686751.docx