Description
SWOT ANALYSIS OF SVENSKA HANDELSBANKEN
Svenska Handelsbanken
Parent Company
Svenska Handelsbanken AB
Category
Banking
Sector
Financial services
Tagline/ Slogan
Our aim is customer satisfaction
Meeting customers’ requirements with the highest possible level of USP satisfaction
STP
Segment
Individual and institutional clients
Large corporate and institutions, private individuals in need of financial Target Group services
Positioning
Bank offering complete range of financial services
SWOT Analysis
1. Leading market position in Sweden 2. Decentralized operations and personalized service ensures stable financial performance 3. Strong capital and liquidity positions 4. Its services are present in over 20 countries Strength 5. Approx 11,000 employees form the backbone of the organization
1. Tough competition means limited market share growth 2. Weakening performance of international operations and capital Weakness markets division
1. Internet banking could increase revenues and market share 2. Swedish credit card usage likely to enhance Weakening global economic growth revenues Opportunity 3. Tie-up with international financial institutions to tap the global markets
1. Intense competition in banking industry likely to affect market share 2. Weakening global economic growth Threats 3. Govt policies and international banking norms
Competition
1. SEB bank 2. Swedbank Competitors 3. Nordea Bank AB
doc_797946995.docx
SWOT ANALYSIS OF SVENSKA HANDELSBANKEN
Svenska Handelsbanken
Parent Company
Svenska Handelsbanken AB
Category
Banking
Sector
Financial services
Tagline/ Slogan
Our aim is customer satisfaction
Meeting customers’ requirements with the highest possible level of USP satisfaction
STP
Segment
Individual and institutional clients
Large corporate and institutions, private individuals in need of financial Target Group services
Positioning
Bank offering complete range of financial services
SWOT Analysis
1. Leading market position in Sweden 2. Decentralized operations and personalized service ensures stable financial performance 3. Strong capital and liquidity positions 4. Its services are present in over 20 countries Strength 5. Approx 11,000 employees form the backbone of the organization
1. Tough competition means limited market share growth 2. Weakening performance of international operations and capital Weakness markets division
1. Internet banking could increase revenues and market share 2. Swedish credit card usage likely to enhance Weakening global economic growth revenues Opportunity 3. Tie-up with international financial institutions to tap the global markets
1. Intense competition in banking industry likely to affect market share 2. Weakening global economic growth Threats 3. Govt policies and international banking norms
Competition
1. SEB bank 2. Swedbank Competitors 3. Nordea Bank AB
doc_797946995.docx