Description
SWOT ANALYSIS OF SURUGA BANK
Suruga Bank
Parent Company
Suruga Bank Ltd.
Category
Banking
Sector
Banking and Finance
To promote industry and personal lifestyles rooted in frugality, savings Tagline/ Slogan and good faith as essential parts of our day-to-day activities (mission)
To act as a life and business concierge and put our customers on track to USP make their dreams a reality.
STP
Segment
People who require loans for their needs.
Retail banking customers like self-employed, working women, senior Target Group citizens, and the newly wealthy.
Suruga aims to deploy retail banking to help customers realize their Positioning dreams.
SWOT Analysis
1. Suruga is based in Shizuoka, which is home to one of the Japan’s most active soccer communities. 2. Suruga specializes in small retail loans and does business in a broad range of geographical areas from Sapporo in the North to Fukuoka in the South. 3. The bank serves the greater Tokyo area through more than 125 branches. 4. An employee base of over 2,100 5. The bank provides personal, community &direct banking services in communities of Numazu, Shizuoka, and Shonan in Japan. 6. It has A- Long term issuer default rating which reflect the bank's Viability Rating, which reflects the bank's stable profitability, and its Strength adequate capitalisation and risk profile.
1.Bank's overall franchise and lack of revenue diversification. 2.Weak loan demand and a low interest rate environment. 3.Japan's stagnant economy, continue to preclude the bank from growing Weakness organically and keep profitability low by international standards.
1.Investment opportunities in Currency trading. 2.Call money market lending. 3.Expansion into Hong Kong and China will certailny give strength to it’s Opportunity portfolio.
1. Concern about fiscal bankruptcy and tax hikes. 2.Eurozone crisis. 3.Shortage of electrical supply due to shutting down of the Nuclear Reactor. 4.Japan has witnessed it’s biggest current account de ficit this year Threats because of decline in exports.
Competition
1.Aozora Bank, Ltd. 2.The Bank of Yokohama, Ltd. Competitors 3.Mitsubishi UFJ Financial Group, Inc.
doc_234257362.docx
SWOT ANALYSIS OF SURUGA BANK
Suruga Bank
Parent Company
Suruga Bank Ltd.
Category
Banking
Sector
Banking and Finance
To promote industry and personal lifestyles rooted in frugality, savings Tagline/ Slogan and good faith as essential parts of our day-to-day activities (mission)
To act as a life and business concierge and put our customers on track to USP make their dreams a reality.
STP
Segment
People who require loans for their needs.
Retail banking customers like self-employed, working women, senior Target Group citizens, and the newly wealthy.
Suruga aims to deploy retail banking to help customers realize their Positioning dreams.
SWOT Analysis
1. Suruga is based in Shizuoka, which is home to one of the Japan’s most active soccer communities. 2. Suruga specializes in small retail loans and does business in a broad range of geographical areas from Sapporo in the North to Fukuoka in the South. 3. The bank serves the greater Tokyo area through more than 125 branches. 4. An employee base of over 2,100 5. The bank provides personal, community &direct banking services in communities of Numazu, Shizuoka, and Shonan in Japan. 6. It has A- Long term issuer default rating which reflect the bank's Viability Rating, which reflects the bank's stable profitability, and its Strength adequate capitalisation and risk profile.
1.Bank's overall franchise and lack of revenue diversification. 2.Weak loan demand and a low interest rate environment. 3.Japan's stagnant economy, continue to preclude the bank from growing Weakness organically and keep profitability low by international standards.
1.Investment opportunities in Currency trading. 2.Call money market lending. 3.Expansion into Hong Kong and China will certailny give strength to it’s Opportunity portfolio.
1. Concern about fiscal bankruptcy and tax hikes. 2.Eurozone crisis. 3.Shortage of electrical supply due to shutting down of the Nuclear Reactor. 4.Japan has witnessed it’s biggest current account de ficit this year Threats because of decline in exports.
Competition
1.Aozora Bank, Ltd. 2.The Bank of Yokohama, Ltd. Competitors 3.Mitsubishi UFJ Financial Group, Inc.
doc_234257362.docx