Description
SWOT ANALYSIS OF SUNTRUST BANK
SunTrust Bank
Parent Company
SunTrust Banks Inc.
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Live Solid. Bank Solid.
Offers retail and commercial banking, as well as trust services, mortgage USP banking, credit cards, mutual funds, insurance etc
STP
Segment
Institutional and individual clients
Target Group
Individuals,businesses, small, medium, large enterprises
Positioning
Bank with strong
SWOT Analysis
1. Network of 1700 branches 2. Aggressive acquisitions has strengthened its position 3. Relationship with Coca-cola company has added more brand value 4. State-of-the-art online banking 5. Strong brand recall Strength 6. Nearly 30,000 people employed with the bank
1. High exposure to riskier assets Weakness 2.Limited global presence as compared to leading banks
1. Rise in profits 2. Buyback of shares Opportunity 3. Expansion within and outside USA
1. Global economic slowdown Threats 2. High degree of regional competition
Competition
Competitors
1. Bank of America
2. Citibank 3. Wells Fargo 4. HSBC 5. U.S. BANCORP
doc_535060617.docx
SWOT ANALYSIS OF SUNTRUST BANK
SunTrust Bank
Parent Company
SunTrust Banks Inc.
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Live Solid. Bank Solid.
Offers retail and commercial banking, as well as trust services, mortgage USP banking, credit cards, mutual funds, insurance etc
STP
Segment
Institutional and individual clients
Target Group
Individuals,businesses, small, medium, large enterprises
Positioning
Bank with strong
SWOT Analysis
1. Network of 1700 branches 2. Aggressive acquisitions has strengthened its position 3. Relationship with Coca-cola company has added more brand value 4. State-of-the-art online banking 5. Strong brand recall Strength 6. Nearly 30,000 people employed with the bank
1. High exposure to riskier assets Weakness 2.Limited global presence as compared to leading banks
1. Rise in profits 2. Buyback of shares Opportunity 3. Expansion within and outside USA
1. Global economic slowdown Threats 2. High degree of regional competition
Competition
Competitors
1. Bank of America
2. Citibank 3. Wells Fargo 4. HSBC 5. U.S. BANCORP
doc_535060617.docx