SWOT ANALYSIS OF SUMITOMO MITSUI FINANCIAL GROUP

Description
SWOT ANALYSIS OF SUMITOMO MITSUI FINANCIAL GROUP

Sumitomo Mitsui Financial Group

Parent Company

Sumitomo Mitsui Banking Corporation

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

One Bank, One SMBC

USP

One of the largest banks in Japan

STP

Segment

Merchant and Personal Banking

Target Group

Individual investors and Enterprise Banking

Positioning

Complete Banking and financial solutions

SWOT Analysis

1. Emphasis on inclusive growth 2. Innovative banking solutions 3. Has over 22,000 employees and offers services like Personal banking, Corporate banking, Investment banking Strength 4. Banking facilities for all social sectors

1. Less international presence 2. Mediocre Marketing and advertising as compared to international big Weakness banks

1. Growing Forex market 2. Emerging stock markets Opportunity 3. Expansion in untapped market

1. Stringent economic policies world over 2. Highly competitive environment 3. Natural calamities in the home country Threats 4. Govt policies and global financial crises

Competition

1. Credit Suisse Bank 2. Bank of Tokyo-Mitsubishi Competitors 3. RBS



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