Description
SWOT ANALYSIS OF STOREBRAND
Storebrand
Parent Company
The Storebrand Norden Group
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
-
Cost-effective distribution and a customer-friendly internet solution and USP a competitive provider of security at low prices
STP
Segment
Life and pension, Insurance
Target Group
Individuals, Corporates, Businesses
Most respected and customer-oriented life insurance company offering customers the most attractive products, the best advice and the best Positioning customer service
SWOT Analysis
1. Store brand is the Nordic region's leading provider of life insurance and pensions. 2. The company is commitment to corporate responsibility that is firmly anchored in the company's corporate vision and values. 3. The company is known for its financial strength and strengthened buffer capital which reflects in the ratings of the company. Strength 4. Over 2000 employees form a part of its workforce and expert team
1. There is limited transparency regarding the integration of environmental and social aspects into the company's products and services. Weakness 2. The company is concentrated and dependent on Norwegian markets.
1. The company can see an opportunity in other emerging markets and add to the company’s size and grow, also to reducing its geographic risk. 2. There are great opportunities in the insurance linked markets that Opportunity the company can leverage on.
3. In line with the global trends, there are number of opportunities in the retirement market worldwide.
1. The rise in incidents of fraud and defaults pose a threat to the insurance industry. 2. There is a likely increase in competition for capital that will increase costs due to Solvency II project. 3. The increase in complexity in regulatory framework that the company Threats has to comply with poses a threat to the company.
Competition
1. DnB NOR ASA Competitors 2. AXA
doc_763557036.docx
SWOT ANALYSIS OF STOREBRAND
Storebrand
Parent Company
The Storebrand Norden Group
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
-
Cost-effective distribution and a customer-friendly internet solution and USP a competitive provider of security at low prices
STP
Segment
Life and pension, Insurance
Target Group
Individuals, Corporates, Businesses
Most respected and customer-oriented life insurance company offering customers the most attractive products, the best advice and the best Positioning customer service
SWOT Analysis
1. Store brand is the Nordic region's leading provider of life insurance and pensions. 2. The company is commitment to corporate responsibility that is firmly anchored in the company's corporate vision and values. 3. The company is known for its financial strength and strengthened buffer capital which reflects in the ratings of the company. Strength 4. Over 2000 employees form a part of its workforce and expert team
1. There is limited transparency regarding the integration of environmental and social aspects into the company's products and services. Weakness 2. The company is concentrated and dependent on Norwegian markets.
1. The company can see an opportunity in other emerging markets and add to the company’s size and grow, also to reducing its geographic risk. 2. There are great opportunities in the insurance linked markets that Opportunity the company can leverage on.
3. In line with the global trends, there are number of opportunities in the retirement market worldwide.
1. The rise in incidents of fraud and defaults pose a threat to the insurance industry. 2. There is a likely increase in competition for capital that will increase costs due to Solvency II project. 3. The increase in complexity in regulatory framework that the company Threats has to comply with poses a threat to the company.
Competition
1. DnB NOR ASA Competitors 2. AXA
doc_763557036.docx