Description
SWOT ANALYSIS OF SPAREBANK1 SR BANK
SpareBank1 SR Bank
Parent Company
SpareBank 1 SR Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Know that we are there
USP
One of the oldest and largest banks in Norway
STP
Segment
Private banking, Business banking
Target Group
HNIs, Individuals, businesses
Positioning
Bank of a modern world
SWOT Analysis
1. The largest savings bank in Norway 2. 50+ branch offices in 26 municipalities across the geography 3. It has 250,000 private and 40,000 institutional customers 4. Strong asset base and financial position Strength 5. One of Norway's top ten largest bank
1.Limited international presence Weakness 2.Less aggressive growth or expansion plans
1. Expansion in other countries 2. Introduction of Universal banking facilities Opportunity 3. Tie-ups and associations with global banks
1. Exposure to European countries 2. Lack in demand for banking services Threats 3. Increasing level of NPAs
Competition
1. Spare Bank 1 Nord-Norge Competitors 2.Arendal og Omegns Sparekasse
3.Cultura Sparebank 4.Eidsberg Sparebank 5.Grong Sparebank
doc_838486986.docx
SWOT ANALYSIS OF SPAREBANK1 SR BANK
SpareBank1 SR Bank
Parent Company
SpareBank 1 SR Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Know that we are there
USP
One of the oldest and largest banks in Norway
STP
Segment
Private banking, Business banking
Target Group
HNIs, Individuals, businesses
Positioning
Bank of a modern world
SWOT Analysis
1. The largest savings bank in Norway 2. 50+ branch offices in 26 municipalities across the geography 3. It has 250,000 private and 40,000 institutional customers 4. Strong asset base and financial position Strength 5. One of Norway's top ten largest bank
1.Limited international presence Weakness 2.Less aggressive growth or expansion plans
1. Expansion in other countries 2. Introduction of Universal banking facilities Opportunity 3. Tie-ups and associations with global banks
1. Exposure to European countries 2. Lack in demand for banking services Threats 3. Increasing level of NPAs
Competition
1. Spare Bank 1 Nord-Norge Competitors 2.Arendal og Omegns Sparekasse
3.Cultura Sparebank 4.Eidsberg Sparebank 5.Grong Sparebank
doc_838486986.docx