Description
SWOT ANALYSIS OF SIAM COMMERCIAL BANK
Siam Commercial Bank
Parent Company
Siam Commercial Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
First Is Endless
Leading universal banking group in Thailand and has the highest market USP capitalization.
STP
Segment
Segments the marker based on user type and their requirements
Target Group
SME, hire purchase and housing loans segment
Provides a wide range of services effectively as it has a vast number of Positioning branches
SWOT Analysis
1. Bagged the best bank in Thailand awards and also financial performance and management excellence awards. 2. SCB maintained its position as the market leader among Thai financial institutions 3. Every year, SCB makes considerable investment to grow its retail franchise network. 4. The loan quality continued to improve and the non-performing loans (NPL) level dropped considerably 5. Its services include retail banking, corporate banking, business Strength banking, global transaction services and tresury services
1. Present ATM network of SCB is unreliable and lacks proper functionality compared to international players 2. Very few credit card loyalty benefits are being provided when the competitors are providing a gamut of benefits to the customers. 3. Inappropriately managed loan portfolio which led to an increase in the Weakness number of non-performing assets.
Opportunity
1. Focus more on customer segment-based strategies with new and
innovative products and a shift toward more focus on high-growth subsegments. 2. To fill in the gap to support trade and investment flows to/from Thailand, SCB should develop and launch capabilities in selected regional markets. 3. Start a group-wide program to overhaul the operations backbone with the primary objective of creating a lean operations environment with scalability and better services quality. 4. Instill the company’s core values and launch various skill -building programs so that the employees can serve the consumers better.
1. Depreciation of Thailand baht pose a major threat which would increase the losses as SCB invests in other currencies as well. 2. As SCB provides a lot of mobile banking services, the rising number of internet issues in android market can pose a threat to it. 3. As the economic sentiment in the market is still improving, the Thai Threats people are skeptical about investments in the banks.
Competition
1. Bank of Ayudhya Public Company Limited 2. Kasikornbank PCL Competitors 3. Bangkok Bank Public Company Limited
doc_323009730.docx
SWOT ANALYSIS OF SIAM COMMERCIAL BANK
Siam Commercial Bank
Parent Company
Siam Commercial Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
First Is Endless
Leading universal banking group in Thailand and has the highest market USP capitalization.
STP
Segment
Segments the marker based on user type and their requirements
Target Group
SME, hire purchase and housing loans segment
Provides a wide range of services effectively as it has a vast number of Positioning branches
SWOT Analysis
1. Bagged the best bank in Thailand awards and also financial performance and management excellence awards. 2. SCB maintained its position as the market leader among Thai financial institutions 3. Every year, SCB makes considerable investment to grow its retail franchise network. 4. The loan quality continued to improve and the non-performing loans (NPL) level dropped considerably 5. Its services include retail banking, corporate banking, business Strength banking, global transaction services and tresury services
1. Present ATM network of SCB is unreliable and lacks proper functionality compared to international players 2. Very few credit card loyalty benefits are being provided when the competitors are providing a gamut of benefits to the customers. 3. Inappropriately managed loan portfolio which led to an increase in the Weakness number of non-performing assets.
Opportunity
1. Focus more on customer segment-based strategies with new and
innovative products and a shift toward more focus on high-growth subsegments. 2. To fill in the gap to support trade and investment flows to/from Thailand, SCB should develop and launch capabilities in selected regional markets. 3. Start a group-wide program to overhaul the operations backbone with the primary objective of creating a lean operations environment with scalability and better services quality. 4. Instill the company’s core values and launch various skill -building programs so that the employees can serve the consumers better.
1. Depreciation of Thailand baht pose a major threat which would increase the losses as SCB invests in other currencies as well. 2. As SCB provides a lot of mobile banking services, the rising number of internet issues in android market can pose a threat to it. 3. As the economic sentiment in the market is still improving, the Thai Threats people are skeptical about investments in the banks.
Competition
1. Bank of Ayudhya Public Company Limited 2. Kasikornbank PCL Competitors 3. Bangkok Bank Public Company Limited
doc_323009730.docx