Description
SWOT ANALYSIS OF SHRIRAM
Shriram Life Insurance
Parent Company
Shriram group and Sanlam Life Insurance
Category
Insurance and finance
Sector
Banking and Financial Services
Tagline/ Slogan
Putting people first
USP
Venture by Strong financial conglomerate and an International expert
STP
Segment
Personal and Institutional Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Insurance policies for all strata’s of society 2. Policies with consideration for social Impact 3. International expertise of Sanlam group 4. Spread of 750 offices across India 5. More than 75,000 loyal and dedicated agents and has a customer base Strength of 30 lacs chit subscribers and investors
1. Low key I.T infrastructure as compared to big brands 2. Low Marketing and brand presence as compared to other competitors 3. Insurance companies have a poor image when it comes to payment of Weakness dues
1. Growing rural market 2. Earning Urban Youth looking for investments Opportunity 3. Cross selling through financial services such as banking
1. Stringent Economic measures by Government and RBI Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_312552988.docx
SWOT ANALYSIS OF SHRIRAM
Shriram Life Insurance
Parent Company
Shriram group and Sanlam Life Insurance
Category
Insurance and finance
Sector
Banking and Financial Services
Tagline/ Slogan
Putting people first
USP
Venture by Strong financial conglomerate and an International expert
STP
Segment
Personal and Institutional Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Insurance policies for all strata’s of society 2. Policies with consideration for social Impact 3. International expertise of Sanlam group 4. Spread of 750 offices across India 5. More than 75,000 loyal and dedicated agents and has a customer base Strength of 30 lacs chit subscribers and investors
1. Low key I.T infrastructure as compared to big brands 2. Low Marketing and brand presence as compared to other competitors 3. Insurance companies have a poor image when it comes to payment of Weakness dues
1. Growing rural market 2. Earning Urban Youth looking for investments Opportunity 3. Cross selling through financial services such as banking
1. Stringent Economic measures by Government and RBI Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_312552988.docx