Description
SWOT ANALYSIS OF SHAREKHAN
ShareKhan
Parent Company
Sharekhan Financial services pvt. Ltd.
Category
BFSI
Sector
Consumer Financial Services
Tagline/ Slogan
Your guide to the financial jungle
USP
India’s leading online retail broking house
STP
Segment
Brokerage
Target Group
Urban and Rural Investors
Positioning
Complete Investment and Stock trading Solutions
SWOT Analysis
1. Widerange of innovative financial products 2. Intensive research on all industry sectors 3. Strong I.T infrastructure 4. Have one of the largest network of branches across country 5. Pan-India presence with over 1,500 outlets serving 950,000 customers Strength across 450 cities
Weakness
1. Penetration limited to urban areas
1. Growing rural market 2.Earning Urban Youth 3. Educating people about the benefits of investments to increase target Opportunity audience
1.Stringent Economic measures by Government and RBI Threats 2.Entry of foreign finance firms in Indian Market
Competition
Competitors
1.Reliance Capital
2.Indiabulls 3. Angel Broking
doc_307713807.docx
SWOT ANALYSIS OF SHAREKHAN
ShareKhan
Parent Company
Sharekhan Financial services pvt. Ltd.
Category
BFSI
Sector
Consumer Financial Services
Tagline/ Slogan
Your guide to the financial jungle
USP
India’s leading online retail broking house
STP
Segment
Brokerage
Target Group
Urban and Rural Investors
Positioning
Complete Investment and Stock trading Solutions
SWOT Analysis
1. Widerange of innovative financial products 2. Intensive research on all industry sectors 3. Strong I.T infrastructure 4. Have one of the largest network of branches across country 5. Pan-India presence with over 1,500 outlets serving 950,000 customers Strength across 450 cities
Weakness
1. Penetration limited to urban areas
1. Growing rural market 2.Earning Urban Youth 3. Educating people about the benefits of investments to increase target Opportunity audience
1.Stringent Economic measures by Government and RBI Threats 2.Entry of foreign finance firms in Indian Market
Competition
Competitors
1.Reliance Capital
2.Indiabulls 3. Angel Broking
doc_307713807.docx