Description
SWOT ANALYSIS OF SBI LIFE INSURANCE
SBI life Insurance
Parent Company
State Bank of India & BNP Paribas Cardiff
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
With Us, You’re Sure
JV between Strong Insurance Expertise and Largest Banking customer USP base
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Leverages SBI’s largest customer base for cross selling its product 2. Multi layer Distribution channel 3. SBI life has over 7,000 on-roll employees and 75,000 agents 4. Strong Presence across India 5. SBI Life Insurance has an authorized capital of Rs2,000 crore (US$405.6 million)and a paid up capital of Rs1,000 crore (US$202.8 million 6. State Bank Group has the unrivalled strength of over 18,000 branches Strength across the country
1. Managing a huge number of people is a concern Weakness 2. Cases of fraud have tarnished image
1. Growing rural market potential 2. Group Insurance through large employers Opportunity 3. People willing to invest more to secure their future
1. Economic crisis Threats 2. Entry of new NBFCs in the sector
Competition
1. LIC 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_429911156.docx
SWOT ANALYSIS OF SBI LIFE INSURANCE
SBI life Insurance
Parent Company
State Bank of India & BNP Paribas Cardiff
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
With Us, You’re Sure
JV between Strong Insurance Expertise and Largest Banking customer USP base
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Leverages SBI’s largest customer base for cross selling its product 2. Multi layer Distribution channel 3. SBI life has over 7,000 on-roll employees and 75,000 agents 4. Strong Presence across India 5. SBI Life Insurance has an authorized capital of Rs2,000 crore (US$405.6 million)and a paid up capital of Rs1,000 crore (US$202.8 million 6. State Bank Group has the unrivalled strength of over 18,000 branches Strength across the country
1. Managing a huge number of people is a concern Weakness 2. Cases of fraud have tarnished image
1. Growing rural market potential 2. Group Insurance through large employers Opportunity 3. People willing to invest more to secure their future
1. Economic crisis Threats 2. Entry of new NBFCs in the sector
Competition
1. LIC 2. Sahara Life Insurance Competitors 3. Reliance Life Insurance
doc_429911156.docx