Description
SWOT ANALYSIS OF SBERBANK OF RUSSIA
Sberbank of Russia
Parent Company
Central bank of Russia
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
By your side; Always Nearby
USP
Largest bank in Russia and Eastern Europe. (Undisputed Leader)
STP
Segment
Institutions and Entrepreneurs looking for any financial assistance.
Target Group
Families, Corporate, Small entrepreneurs.
Positioning
It is a bank for the local people for all their needs.
SWOT Analysis
1. Sberbank today is one of the largest credit institution in Russia and CIS 2. Over a quarter of total banking assets in Russia, about half of retail deposits, about one-third of retail & corporate lending 3. The largest branch network in Russia — over 20,000 offices, 260,000 employees 4. 300 million individual accounts vs. 140 million country population. Strength 5. The Bank has the highest national scale rating of AAA
1. Speculation of governance failure due to Russia’s Central Bank Stake 2. Contraction on its balance sheet due to strengthening of the ruble Weakness against the U.S. dollar and the euro
1. Better Cross Sales 2. Better relationship management 3. Simplification of business processes 4. It can acquire small regional banks in India to tap the rural population where the potential and growth are maximum 5. It can also acquire or enter into strategic alliance in South Africa or Opportunity Brazil to tap the developing nation market
1. The macroeconomic situation 2. Growing competition in the Russian financial sector Threats 3. The risk of cost/income ratio deterioration
Competition
1. Alfa Group Consortium 2. Deutsche Bank Ltd Competitors 3. MDM Bank
doc_609919993.docx
SWOT ANALYSIS OF SBERBANK OF RUSSIA
Sberbank of Russia
Parent Company
Central bank of Russia
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
By your side; Always Nearby
USP
Largest bank in Russia and Eastern Europe. (Undisputed Leader)
STP
Segment
Institutions and Entrepreneurs looking for any financial assistance.
Target Group
Families, Corporate, Small entrepreneurs.
Positioning
It is a bank for the local people for all their needs.
SWOT Analysis
1. Sberbank today is one of the largest credit institution in Russia and CIS 2. Over a quarter of total banking assets in Russia, about half of retail deposits, about one-third of retail & corporate lending 3. The largest branch network in Russia — over 20,000 offices, 260,000 employees 4. 300 million individual accounts vs. 140 million country population. Strength 5. The Bank has the highest national scale rating of AAA
1. Speculation of governance failure due to Russia’s Central Bank Stake 2. Contraction on its balance sheet due to strengthening of the ruble Weakness against the U.S. dollar and the euro
1. Better Cross Sales 2. Better relationship management 3. Simplification of business processes 4. It can acquire small regional banks in India to tap the rural population where the potential and growth are maximum 5. It can also acquire or enter into strategic alliance in South Africa or Opportunity Brazil to tap the developing nation market
1. The macroeconomic situation 2. Growing competition in the Russian financial sector Threats 3. The risk of cost/income ratio deterioration
Competition
1. Alfa Group Consortium 2. Deutsche Bank Ltd Competitors 3. MDM Bank
doc_609919993.docx