Description
SWOT ANALYSIS OF SANLAM

Sanlam

Parent Company

Sanlam

Category

Healthcare

Sector

Life Insurance

Tagline/ Slogan

Thinking Ahead

USP

to be the leader in client-centric wealth creation and protection

STP

Segment

Individual and institutional clients

Individual, group and short-term insurance, personal financial services such as estate planning, trusts, home and personal loans, savings and linked products, investment, asset management, property asset management, stockbroking, risk management and capital market Target Group activities

One-stop financial services group, offering our clients a journey for life for Positioning their financial needs.

SWOT Analysis

1. Leading financial services group with offices throughout South Africa with business interests in India, USA and Australia 2. Actively involved in CSI programmes with a focus in the areas of education, HIV/Aids, economic development and social development 3. Strong heritage and depth of experience across many financial streams 4. strong operating performance, diversified revenue streams, a strong and resilient capital base and a diversified and established business Strength position in SA.

1. Weak presence outside of Africa – Not a recognized brand Weakness 2. Increase operational costs and diverted management attention

1.Wide product portfolio to mitigate the risk of bad investments in a particular category 2. growth in new business volumes, maintenance of the new life business margin at the current level 3. maintenance of capitalisation at strong levels and an improvement in economic conditions Opportunity 4.Focus on emerging African economies

1.Credit ratings are dependent on economic scenario 2.Limited control over Government actions and interventions 3.Trying to achieve the right sync between local operations and policies Threats with international operations and policies

Competition

1.Invesec Limited 2.Old Mutual plc Competitors 3.Liberty Holdings Limited



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