SWOT ANALYSIS OF SAN-IN GODO BANK

Description
SWOT ANALYSIS OF SAN-IN GODO BANK

San-In Godo Bank

Parent Company

San-In Godo Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

One of the oldest and traditional Japanese bank

STP

Segment

Consumer banking and corporate banking

Target Group

Individuals and businesses in need of financial services, SMEs

Positioning

Bank focused on its geography and specific area of operations

SWOT Analysis

1. Provides banking services in the Tottori and Shimane prefectures 2. Also serves the Sanyo and Hyogo regions 3. More than 100 branches 4. A large number subsidiaries of the bank Strength 5. A few international branches

1. Very limited presence in Japan 2. Limited international brand Weakness 3. No global recognition and tie-ups

1. Expansion within Japan 2. Acquisition of other banks in Japan Opportunity 3. Opening branches in Asian economies

1. Japanese economy undergoing contraction Threats 2. Reducing demand for Banking services in Japan

Competition

1. Ashikaga Bank Competitors 2. Bank of Tokyo-Mitsubishi

3. Keiyo Bank 4. Shinsei Bank. 5. Sumitomo Mitsui Banking Corporation (SMBC)



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