Description
SWOT ANALYSIS OF SAMBA FINANCIAL GROUP
Samba Financial Group
Parent Company
Samba Financial Group
Category
Banking
Sector
Financial services
Tagline/ Slogan
World Class Banking
Bank focusing on excellence of its products and services through USP innovation
STP
Segment
Institutional and individual clients
Private individuals, ladies, SME’s, corporate bodies in need of customized Target Group financial solutions
Positioning
A one – stop Saudi bank offering full financial services
SWOT Analysis
1. Best bank in Saudi Arabia as per Global Finance 2. Best Investment bank in the Middle East as per Global Finance 3. Pioneer in mobile and online banking 4. Largest in Saudi Arabia in terms of number of branches and ATM’s Strength 5. Bank specializing in Islamic banking in Saudi Arabia
1. Very High dependence on Islamic banking is a major weakness 2. Less income comes from Treasury and Investment banking divisions Weakness 3. Limited global presence is curbing its opportunities
1. Increase in mobile banking will increase the customer base 2. High opportunity to grow its presence in Africa to compete with other Middle East banks 3. High opportunity to grow in investment banking area through Opportunity acquisitions
1. Ongoing global uncertainty 2. Political and regulatory changes in Saudi and the Middle East will affect the bank Threats 3. Entry of foreign banks is a major threat
Competition
1. Al-Rajhi Bank 2. National Commercial Bank Competitors 3. HSBC Saudi Arabia
doc_444044765.docx
SWOT ANALYSIS OF SAMBA FINANCIAL GROUP
Samba Financial Group
Parent Company
Samba Financial Group
Category
Banking
Sector
Financial services
Tagline/ Slogan
World Class Banking
Bank focusing on excellence of its products and services through USP innovation
STP
Segment
Institutional and individual clients
Private individuals, ladies, SME’s, corporate bodies in need of customized Target Group financial solutions
Positioning
A one – stop Saudi bank offering full financial services
SWOT Analysis
1. Best bank in Saudi Arabia as per Global Finance 2. Best Investment bank in the Middle East as per Global Finance 3. Pioneer in mobile and online banking 4. Largest in Saudi Arabia in terms of number of branches and ATM’s Strength 5. Bank specializing in Islamic banking in Saudi Arabia
1. Very High dependence on Islamic banking is a major weakness 2. Less income comes from Treasury and Investment banking divisions Weakness 3. Limited global presence is curbing its opportunities
1. Increase in mobile banking will increase the customer base 2. High opportunity to grow its presence in Africa to compete with other Middle East banks 3. High opportunity to grow in investment banking area through Opportunity acquisitions
1. Ongoing global uncertainty 2. Political and regulatory changes in Saudi and the Middle East will affect the bank Threats 3. Entry of foreign banks is a major threat
Competition
1. Al-Rajhi Bank 2. National Commercial Bank Competitors 3. HSBC Saudi Arabia
doc_444044765.docx