Description
SWOT ANALYSIS OF ROYAL BANK OF SCOTLAND
RBS (Royal Bank of Scotland)
Parent Company
Royal Bank of Scotland Plc
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Make it happen; Where people matter
USP
Strong International Base
STP
Segment
Consumer and Personal Banking
Target Group
Rural and urban group
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Integrated approach towards wealth management and banking 2. Technologically advance banking infrastructure 3. Expertise in various financial domains 4. It is one of the biggest banks in the world with over 140,000 employees gobally Strength 5. RBS actively involved in sponsoring major sports events and teams
1. RBS bonus payments subsequent to the UK government bailouts led to controversy Weakness 2. Less penetration in emerging economies like India, China etc
1. Rural and social banking 2. Global expansion in countries across the world Opportunity 3. Mergers and Acquisitions of smaller institutions
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Govt policies and global financial crises
Competition
Competitors
1. ABN AMRO Bank
2. Barclays Bank 3. Credit Suisse 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays 10. Morgan Stanley 11. UBS AG
doc_683477945.docx
SWOT ANALYSIS OF ROYAL BANK OF SCOTLAND
RBS (Royal Bank of Scotland)
Parent Company
Royal Bank of Scotland Plc
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Make it happen; Where people matter
USP
Strong International Base
STP
Segment
Consumer and Personal Banking
Target Group
Rural and urban group
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Integrated approach towards wealth management and banking 2. Technologically advance banking infrastructure 3. Expertise in various financial domains 4. It is one of the biggest banks in the world with over 140,000 employees gobally Strength 5. RBS actively involved in sponsoring major sports events and teams
1. RBS bonus payments subsequent to the UK government bailouts led to controversy Weakness 2. Less penetration in emerging economies like India, China etc
1. Rural and social banking 2. Global expansion in countries across the world Opportunity 3. Mergers and Acquisitions of smaller institutions
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Govt policies and global financial crises
Competition
Competitors
1. ABN AMRO Bank
2. Barclays Bank 3. Credit Suisse 4. Goldman Sachs Group 5. J.P. Morgan Chase 6. BNP Paribas 7. HSBC Holdings 8. Wells Fargo 9. Barclays 10. Morgan Stanley 11. UBS AG
doc_683477945.docx