Description
SWOT ANALYSIS OF ROYAL BANK OF CANADA
Royal Bank of Canada
Parent Company
RBC Financial Group
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Create a bright future for your business
Strive to have a positive economic, environmental and social impact and USP to provide responsible leadership.
STP
Segment
Institutional investors, Individual investors and enterprises
Institutional investors, Individual investors and enterprises looking for Target Group retail banking or financial services.
Pioneer in banking, insurance, capital markets, investing and wealth Positioning management activities.
SWOT Analysis
1. The bank serves seventeen million clients and has 80,100 employees worldwide. 2. Strong reputation:listed as the largest Canadian company by revenue and market capitalization by The Globe and Mail[ 3. Spread across the globe
perations in Canada, the United States, and 51 other countries. 4. Diverse workforce: employs around 68,480 people. Strength 5. Strong financials reflected in the financial statements.
1. Limited global popularity as compared to a few other banks as it is operations are mainly in Canada and US 2. Depended on volatile financial market. 3. RBC has been had issues and controversies (such as discrimination issue in US, financing of oil sand bitumen extraction, Ottawa branch Weakness firebombing, etc).
1. Geographical expansion through mergers, acquisitions and partnerships. 2. Increase in offerings to cater larger base of customer. Opportunity 3. Setting up operations in south-east Asia to leverage on the growing
economies
1.Vancouver area's housing market is vulnerable to a bust. 2. Impacted by regulatory and legal changes across the nation. Threats 3. Facing intensive competition.
Competition
1. The Bank of Nova Scotia 2.Canadian Imperial Bank of Commerce 3.The Toronto-Dominion Bank 4.Bank of Montreal 5.Barclays PLC 6. Credicorp Ltd. Competitors 7.KB Financial Group Inc
doc_398533394.docx
SWOT ANALYSIS OF ROYAL BANK OF CANADA
Royal Bank of Canada
Parent Company
RBC Financial Group
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Create a bright future for your business
Strive to have a positive economic, environmental and social impact and USP to provide responsible leadership.
STP
Segment
Institutional investors, Individual investors and enterprises
Institutional investors, Individual investors and enterprises looking for Target Group retail banking or financial services.
Pioneer in banking, insurance, capital markets, investing and wealth Positioning management activities.
SWOT Analysis
1. The bank serves seventeen million clients and has 80,100 employees worldwide. 2. Strong reputation:listed as the largest Canadian company by revenue and market capitalization by The Globe and Mail[ 3. Spread across the globe
perations in Canada, the United States, and 51 other countries. 4. Diverse workforce: employs around 68,480 people. Strength 5. Strong financials reflected in the financial statements.1. Limited global popularity as compared to a few other banks as it is operations are mainly in Canada and US 2. Depended on volatile financial market. 3. RBC has been had issues and controversies (such as discrimination issue in US, financing of oil sand bitumen extraction, Ottawa branch Weakness firebombing, etc).
1. Geographical expansion through mergers, acquisitions and partnerships. 2. Increase in offerings to cater larger base of customer. Opportunity 3. Setting up operations in south-east Asia to leverage on the growing
economies
1.Vancouver area's housing market is vulnerable to a bust. 2. Impacted by regulatory and legal changes across the nation. Threats 3. Facing intensive competition.
Competition
1. The Bank of Nova Scotia 2.Canadian Imperial Bank of Commerce 3.The Toronto-Dominion Bank 4.Bank of Montreal 5.Barclays PLC 6. Credicorp Ltd. Competitors 7.KB Financial Group Inc
doc_398533394.docx