Description
SWOT ANALYSIS OF ROLAND BERGER STRATEGY
Roland Berger Strategy
Parent Company
Roland Berger Strategy
Category
Generalist strategy consultant
Sector
Consulting
Tagline/ Slogan
It’s character that creates impact
USP
They are experts in restructuring and marketing.
STP
Segment
Industries looking for business consulting and solutions
World's leading corporations, non-profit organizations and public Target Group institutions
They have positioned themselves as industry experts with their Positioning Industry centers.
SWOT Analysis
1. The firm has established itself among the top three consulting firms in Europe 2. It has around 2,500 employees worldwide 3. It has got 50+ offices in over 35 countries Strength 4. They focus more on automobile industry and the capital goods sector
1. They have limited geographic reach compared to market leaders Weakness 2. Have lower brand recall vis-à-vis their competitors.
1. They have opportunity in the emerging economies of the world. 2. They have opportunity in BRIC countries due to their expertise in Automobiles and Capital Goods sectors. Opportunity 3. Diverfying services and global collaborations
1. They are more established in Europe; however Europe is the center of current economic crisis which will harm the business of Roland Berger. 2. They have a threat from more established competitors like McKinsey Threats & company, Booz & company etc.
Competition
1. Simon-Kucher & Partners 2. OC&C Strategy Consultants Competitors 3. McKinsey & Company
doc_894903926.docx
SWOT ANALYSIS OF ROLAND BERGER STRATEGY
Roland Berger Strategy
Parent Company
Roland Berger Strategy
Category
Generalist strategy consultant
Sector
Consulting
Tagline/ Slogan
It’s character that creates impact
USP
They are experts in restructuring and marketing.
STP
Segment
Industries looking for business consulting and solutions
World's leading corporations, non-profit organizations and public Target Group institutions
They have positioned themselves as industry experts with their Positioning Industry centers.
SWOT Analysis
1. The firm has established itself among the top three consulting firms in Europe 2. It has around 2,500 employees worldwide 3. It has got 50+ offices in over 35 countries Strength 4. They focus more on automobile industry and the capital goods sector
1. They have limited geographic reach compared to market leaders Weakness 2. Have lower brand recall vis-à-vis their competitors.
1. They have opportunity in the emerging economies of the world. 2. They have opportunity in BRIC countries due to their expertise in Automobiles and Capital Goods sectors. Opportunity 3. Diverfying services and global collaborations
1. They are more established in Europe; however Europe is the center of current economic crisis which will harm the business of Roland Berger. 2. They have a threat from more established competitors like McKinsey Threats & company, Booz & company etc.
Competition
1. Simon-Kucher & Partners 2. OC&C Strategy Consultants Competitors 3. McKinsey & Company
doc_894903926.docx