Description
SWOT ANALYSIS OF RELIANCE MONEY
Reliance Money (Reliance Securities Limited)
Parent Company
Reliance Capital
Category
BFSI
Sector
Consumer Financial Services
Tagline/ Slogan
When its a question of your money
USP
Huge Capital base and backing from Reliance group
STP
Segment
Brokerage
Target Group
Urban and Rural Investors
Positioning
Complete Investment and Stock trading Solutions
SWOT Analysis
1. Innovative range of financial services 2. Diversified risk with investments in upcoming sectors like infrastructure 3. Largest E-broking house in the country 4. Has over 6000 outlets in India and over 3.5 million clients 5. Ranks among the top 3 private sector financial services and banking Strength groups, in terms of net worth
Weakness
1. Penetration limited to urban areas
1. Growing rural market 2.Earning Urban Youth 3. Educating people about the benefits of investments to increase target Opportunity audience
1.Stringent Economic measures by Government and RBI Threats 2.Entry of foreign finance firms in Indian Market
Competition
1.Sharekhan 2.Indiabulls Competitors 3. Angel Broking
doc_279568144.docx
SWOT ANALYSIS OF RELIANCE MONEY
Reliance Money (Reliance Securities Limited)
Parent Company
Reliance Capital
Category
BFSI
Sector
Consumer Financial Services
Tagline/ Slogan
When its a question of your money
USP
Huge Capital base and backing from Reliance group
STP
Segment
Brokerage
Target Group
Urban and Rural Investors
Positioning
Complete Investment and Stock trading Solutions
SWOT Analysis
1. Innovative range of financial services 2. Diversified risk with investments in upcoming sectors like infrastructure 3. Largest E-broking house in the country 4. Has over 6000 outlets in India and over 3.5 million clients 5. Ranks among the top 3 private sector financial services and banking Strength groups, in terms of net worth
Weakness
1. Penetration limited to urban areas
1. Growing rural market 2.Earning Urban Youth 3. Educating people about the benefits of investments to increase target Opportunity audience
1.Stringent Economic measures by Government and RBI Threats 2.Entry of foreign finance firms in Indian Market
Competition
1.Sharekhan 2.Indiabulls Competitors 3. Angel Broking
doc_279568144.docx