Description
SWOT ANALYSIS OF RELIANCE LIFE INSURANCE
Reliance Life Insurance
Parent Company
Reliance Capital ltd.
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
Answer only 7 simple questions
USP
Brand Reliance as its foundation
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Robust and Diverse Product portfolio 2. Has network of 1252 offices and 1,65,000 agents 3. Strong Capital Base and strong brand backing of Reliance 4. Reliance Capital is one of India’s leading private sector financial services companies, and ranks among the top 3 private sector financial Strength services and banking companies, in terms of net worth
1. Controversies related to Reliance Capital may have a negative impact Weakness 2. Low advertising as compared to competitors
1. Opportunities in the newer semi-urban and rural markets Opportunity 2. Earning Urban Youth looking for investments
1. Economic crisis and global financial problems Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz Competitors 2. Sahara Life Insurance
3. HDFC Standard Life
doc_583634693.docx
SWOT ANALYSIS OF RELIANCE LIFE INSURANCE
Reliance Life Insurance
Parent Company
Reliance Capital ltd.
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
Answer only 7 simple questions
USP
Brand Reliance as its foundation
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Robust and Diverse Product portfolio 2. Has network of 1252 offices and 1,65,000 agents 3. Strong Capital Base and strong brand backing of Reliance 4. Reliance Capital is one of India’s leading private sector financial services companies, and ranks among the top 3 private sector financial Strength services and banking companies, in terms of net worth
1. Controversies related to Reliance Capital may have a negative impact Weakness 2. Low advertising as compared to competitors
1. Opportunities in the newer semi-urban and rural markets Opportunity 2. Earning Urban Youth looking for investments
1. Economic crisis and global financial problems Threats 2. Entry of new NBFCs in the sector
Competition
1. Bajaj Allianz Competitors 2. Sahara Life Insurance
3. HDFC Standard Life
doc_583634693.docx