Description
SWOT ANALYSIS OF REGAL ENTERTAINMENT AND CONSULTANTS
Regal Entertainments and Consultants
Parent Company
Regal Entertainments and Consultants
Category
Entertainment destinations
Sector
Financial Services
Tagline/ Slogan
-
USP
Great experience
STP
Segment
Outdoor entertainment enthusiasts
Target Group
Urban upper middle class individuals
Positioning
Great fun locations
SWOT Analysis
1. Essel world has great brand image 2. They have financial consulting services which give brand equity 3. The quality of infra in the destinations are great Strength 4.Marketing by promoting in films
1.Very high costs are a concern 2. The Number of visitors decide the future of the company very highly as Weakness it has spiraling effect.
1. Educational and forest based themes. Opportunity 2. Extensive tie ups with schools
1. The negative media coverage in the time of accidents 2. Entry of big competitors Threats 3. Unfavorable govt and market conditions
Competition
Competitors
1. Snow World
2. Ocean park
doc_847779265.docx
SWOT ANALYSIS OF REGAL ENTERTAINMENT AND CONSULTANTS
Regal Entertainments and Consultants
Parent Company
Regal Entertainments and Consultants
Category
Entertainment destinations
Sector
Financial Services
Tagline/ Slogan
-
USP
Great experience
STP
Segment
Outdoor entertainment enthusiasts
Target Group
Urban upper middle class individuals
Positioning
Great fun locations
SWOT Analysis
1. Essel world has great brand image 2. They have financial consulting services which give brand equity 3. The quality of infra in the destinations are great Strength 4.Marketing by promoting in films
1.Very high costs are a concern 2. The Number of visitors decide the future of the company very highly as Weakness it has spiraling effect.
1. Educational and forest based themes. Opportunity 2. Extensive tie ups with schools
1. The negative media coverage in the time of accidents 2. Entry of big competitors Threats 3. Unfavorable govt and market conditions
Competition
Competitors
1. Snow World
2. Ocean park
doc_847779265.docx