Description
SWOT ANALYSIS OF PUNJAB NATIONAL BANK
Punjab National Bank
Parent Company
Government of India
Category
Banking services
Sector
Banking and finance
Tagline/ Slogan
The name you can bank upon
USP
Punjab National Bank is one of the Big Four banks of India
STP
Segment
Urban and rural banking
Target Group
International Banking
Positioning
Complete Banking solutions
SWOT Analysis
1. Diversified operations with 5100 branches 2. Strong I. T support with “best fit” approach 3. Schemes for small and medium scale businesses 4. It is the second largest state-owned commercial bank in India with about 5000 branches across 764 cities Strength 5. Its 56,000+ workforce serves over 37 million customers
1. Less penetration in the urban areas 2. Inadequate advertising and branding as compared to other banks Weakness 3. Legal issues regarding employees caused a bad name of PNB
1. Small scale business banking across India 2. Expansion in other countries for international banking Opportunity 3. Installation of more ATM’s and better customers se rvices
1. Economic crisis and economic fluctuations 2. Highly competitive environment Threats 3. Stringent Banking Norms by the RBI and the Govts
Competition
1. Indian bank 2. Andhra Bank 3. Canara bank 4. ICICI Bank 5. HDFC Bank Competitors 6. SBI
doc_175528541.docx
SWOT ANALYSIS OF PUNJAB NATIONAL BANK
Punjab National Bank
Parent Company
Government of India
Category
Banking services
Sector
Banking and finance
Tagline/ Slogan
The name you can bank upon
USP
Punjab National Bank is one of the Big Four banks of India
STP
Segment
Urban and rural banking
Target Group
International Banking
Positioning
Complete Banking solutions
SWOT Analysis
1. Diversified operations with 5100 branches 2. Strong I. T support with “best fit” approach 3. Schemes for small and medium scale businesses 4. It is the second largest state-owned commercial bank in India with about 5000 branches across 764 cities Strength 5. Its 56,000+ workforce serves over 37 million customers
1. Less penetration in the urban areas 2. Inadequate advertising and branding as compared to other banks Weakness 3. Legal issues regarding employees caused a bad name of PNB
1. Small scale business banking across India 2. Expansion in other countries for international banking Opportunity 3. Installation of more ATM’s and better customers se rvices
1. Economic crisis and economic fluctuations 2. Highly competitive environment Threats 3. Stringent Banking Norms by the RBI and the Govts
Competition
1. Indian bank 2. Andhra Bank 3. Canara bank 4. ICICI Bank 5. HDFC Bank Competitors 6. SBI
doc_175528541.docx