Description
SWOT ANALYSIS OF PRUDENTIAL FINANCIAL
Prudential Financial
Parent Company
Prudential Insurance Company of America
Category
Financial Services
Sector
Financial Institutions
Get a Piece of the Rock; Strength of Gibraltar; Growing and Protecting Tagline/ Slogan Your Wealth
Life Insurance, Annuities, Mutual Funds, Long Term Care, Real Estate and USP Retirement Services are offered from Prudential Financial
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
An organisation that helps in safely growing its customers wealth
SWOT Analysis
1.Strong brand name and good financial position 2.Leading financial service-provider 3.Good network and diverse products and services 4. Strong financial rating Strength 5.Has over 40,000 employees
1.Legal issues 2.High number of people switching jobs Weakness 3.Was involved in one of the largest investor frauds in USA
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acqusitions and JVs Opportunity 4.New emerging markets
1.Changing govt regulations and financial crisis like recessions 2.Increase in insurance frauds 3.Volatile nature of financial market Threats 4.Fierce competition
Competition
1. JP Morgan & Chase 2. ING Group Competitors 3. Wells Fargo
doc_628469966.docx
SWOT ANALYSIS OF PRUDENTIAL FINANCIAL
Prudential Financial
Parent Company
Prudential Insurance Company of America
Category
Financial Services
Sector
Financial Institutions
Get a Piece of the Rock; Strength of Gibraltar; Growing and Protecting Tagline/ Slogan Your Wealth
Life Insurance, Annuities, Mutual Funds, Long Term Care, Real Estate and USP Retirement Services are offered from Prudential Financial
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
An organisation that helps in safely growing its customers wealth
SWOT Analysis
1.Strong brand name and good financial position 2.Leading financial service-provider 3.Good network and diverse products and services 4. Strong financial rating Strength 5.Has over 40,000 employees
1.Legal issues 2.High number of people switching jobs Weakness 3.Was involved in one of the largest investor frauds in USA
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acqusitions and JVs Opportunity 4.New emerging markets
1.Changing govt regulations and financial crisis like recessions 2.Increase in insurance frauds 3.Volatile nature of financial market Threats 4.Fierce competition
Competition
1. JP Morgan & Chase 2. ING Group Competitors 3. Wells Fargo
doc_628469966.docx