Description
SWOT ANALYSIS OF PROTECTIVE LIFE
Protective Life
Parent Company
Protective Life Corporation
Category
Health care
Sector
Life Insurance
Tagline/ Slogan
Protect Tomorrow. Embrace today
USP
We are Protective. Our mission is in our name
STP
Insurance and investment products like life insurance, asset Segment protection and retirement savings and investment plans
Target Group
Individuals and families
Positioning
Driven by a desire to embrace the needs of those around us
SWOT Analysis
1. Diversified product portfolio channelizing assets and liabilities mix 2. Diversified distribution reach of Life marketing, and asset protection segments 3. Strong capital base 4. Good market reputation and wide variety of services offered Strength 5. Strong customer centric approach
1. Over reliance on the US market increases business risk Weakness 2. Brand equity and reach not as strong as competitors
1. Acquisitions and agreements likely to enhance market share 2. Expansion of distribution franchise and focus on efficiency likely to increase revenues 3. Aging population likely to increase demand for pension and retirement Opportunity products
1. Intense competition likely to affect market share 2. Regulatory changes could affect financial strength and performance 3. Increasing incidence of natural disasters testing claims paying Threats capability
Competition
1.AXA 2.Cigna Corporation Competitors 3.Conseco INC
doc_979931238.docx
SWOT ANALYSIS OF PROTECTIVE LIFE
Protective Life
Parent Company
Protective Life Corporation
Category
Health care
Sector
Life Insurance
Tagline/ Slogan
Protect Tomorrow. Embrace today
USP
We are Protective. Our mission is in our name
STP
Insurance and investment products like life insurance, asset Segment protection and retirement savings and investment plans
Target Group
Individuals and families
Positioning
Driven by a desire to embrace the needs of those around us
SWOT Analysis
1. Diversified product portfolio channelizing assets and liabilities mix 2. Diversified distribution reach of Life marketing, and asset protection segments 3. Strong capital base 4. Good market reputation and wide variety of services offered Strength 5. Strong customer centric approach
1. Over reliance on the US market increases business risk Weakness 2. Brand equity and reach not as strong as competitors
1. Acquisitions and agreements likely to enhance market share 2. Expansion of distribution franchise and focus on efficiency likely to increase revenues 3. Aging population likely to increase demand for pension and retirement Opportunity products
1. Intense competition likely to affect market share 2. Regulatory changes could affect financial strength and performance 3. Increasing incidence of natural disasters testing claims paying Threats capability
Competition
1.AXA 2.Cigna Corporation Competitors 3.Conseco INC
doc_979931238.docx