Description
SWOT ANALYSIS OF PROGRESSIVE INSURANCE

Progressive Insurance

Parent Company

Progressive Corporation

Category

Vehicle Insurance

Sector

Banking and Finance

Tagline/ Slogan

Making the world a little more progressive

It is one of the best provider in the auto insurance segment for autos, USP vans, and pick-up trucks used by small businesses

STP

Segment

Personal lines, commercial auto, other-indemnity and service business.

Provision of personal and commercial automobile insurance, and specialty property-casualty insurance and other related services in the US, and Target Group Australia

They provide their customers with great rates, superior online and inperson customer service, and innovative, 24/7 claims service. Also Positioning positioned a s the company with many offerings in terms of product

SWOT Analysis

1. Increasing customer acceptance in the sector is generating market share 2. The distribution channel is very strong 3. Innovative ways of reaching and serving consumers increases customer satisfaction 4. They have strong liquidity and capital position 5. Strong workforce of over 25,000 employees 6. Uniqueness in insuring cars, motorbikes, boats Strength 7. Sponsorship of various events has enhanced its brand image

1. Focus on few geographies limits their strengths and it has had its share of controversies 2. Operation expenses are impacting their profit margin Weakness 3. Cannot easily scale to compete with large players

Opportunity

1. Passage of five-year NFIP reauthorization 2. Australian non-life insurance market is growing

3. New technology like mobile technology creates possibilities in upscaling the value chain

1. Tough competitive position 2. Increasing insurance frauds can increase their claim losses 3. Increased incidence of natural disasters testing claims paying Threats capability

Competition

1. 21st Century Holding Company 2. Allstate Corporation 3. GEICO 4. GMAC Insurance Holdings Inc. Competitors 5. Liberty Mutual Insurance Companies



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