Description
SWOT ANALYSIS OF PING AN INSURANCE GROUP
Ping An Insurance Group
Parent Company
Ping An Insurance Group
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
Three Globalisms
Cross selling synergies to businesses, realizing increased service levels USP and customer service
STP
Segment
Property and Casual Insurance, Life Insurance, Banking, Securities
Target Group
Individual and corporate customers, Retail businesses
Positioning
‘Multiple products, one stop services’
SWOT Analysis
1. The company is the leading personal finance group in world’s fastest growing economy- China. 2. The company has a well-established and an integrated financial strategy that has strengthened the company against economic slowdowns. 3. The company maintains a very strong and well established supply chain 4. The company has a strong presence in China in insurance and financial services 5. It has a representative office in over 150 countries as well but Strength operations are restricted to China
1. The company has a weakened unstructured ownership pattern. 2. The company has demonstrated weak online presence which can be a huge weakness considering the contemporary times. 3. The company apart from poor online presence also demonstrates weak Weakness customer service.
1. There lies huge opportunity for the company in terms of product Opportunity innovation.
2. Introduction of new services that will help Ping An’s business to diversify its customer base 3. Global expansion into other countries can boost revenues
1. Bad economy and economic fluctuations and slowdowns can be a threat to the company. 2. Rising intense competition can affect the company’s standing in the market. 3. The company is exposed to certain amount of political risk that can Threats affect the company’s operations
Competition
1. PICC Property and Casualty Company Limited 2. China Pacific Insurance (Group) Co., Ltd. Competitors 3. China Life Insurance
doc_745894412.docx
SWOT ANALYSIS OF PING AN INSURANCE GROUP
Ping An Insurance Group
Parent Company
Ping An Insurance Group
Category
Diversified Insurance
Sector
Banking and Financial Services
Tagline/ Slogan
Three Globalisms
Cross selling synergies to businesses, realizing increased service levels USP and customer service
STP
Segment
Property and Casual Insurance, Life Insurance, Banking, Securities
Target Group
Individual and corporate customers, Retail businesses
Positioning
‘Multiple products, one stop services’
SWOT Analysis
1. The company is the leading personal finance group in world’s fastest growing economy- China. 2. The company has a well-established and an integrated financial strategy that has strengthened the company against economic slowdowns. 3. The company maintains a very strong and well established supply chain 4. The company has a strong presence in China in insurance and financial services 5. It has a representative office in over 150 countries as well but Strength operations are restricted to China
1. The company has a weakened unstructured ownership pattern. 2. The company has demonstrated weak online presence which can be a huge weakness considering the contemporary times. 3. The company apart from poor online presence also demonstrates weak Weakness customer service.
1. There lies huge opportunity for the company in terms of product Opportunity innovation.
2. Introduction of new services that will help Ping An’s business to diversify its customer base 3. Global expansion into other countries can boost revenues
1. Bad economy and economic fluctuations and slowdowns can be a threat to the company. 2. Rising intense competition can affect the company’s standing in the market. 3. The company is exposed to certain amount of political risk that can Threats affect the company’s operations
Competition
1. PICC Property and Casualty Company Limited 2. China Pacific Insurance (Group) Co., Ltd. Competitors 3. China Life Insurance
doc_745894412.docx