Description
SWOT ANALYSIS OF PAYPAL
PayPal
Parent Company
eBay
Category
Online payment Company, Ecommerce Finance
Sector
Banking and Financial Services
Tagline/ Slogan
The safer way to pay online
USP
Largest market Share
STP
Segment
Online Payment processing
Target Group
Online consumers looking for financial solutions
Positioning
Ecommerce and financial solutions
SWOT Analysis
1. Highly secured online Infrastructure 2. Available in 24 currencies worldwide 3. Spread over 190 markets all over the world 4. More than 153 million online accounts 5. PayPal presents anti-phishing advice on their website[72] for Strength identifying and reporting phishing.
1. High exposure to risk and frauds 2. Paypal has faced controversies regarding payment transactions 3. Not to popular in emerging economies where people are conservative for online payments Weakness 4. Local restrictions in countries like China, Japan, Taiwan, Brazil, India
1. Cashless economies 2. Digital currency Opportunity 3. Upcoming ecommerce markets
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Hacking and fraud threats
Competition
1. Google Checkout 2. Moneybookers Competitors 3. Wirecard
doc_967733649.docx
SWOT ANALYSIS OF PAYPAL
PayPal
Parent Company
eBay
Category
Online payment Company, Ecommerce Finance
Sector
Banking and Financial Services
Tagline/ Slogan
The safer way to pay online
USP
Largest market Share
STP
Segment
Online Payment processing
Target Group
Online consumers looking for financial solutions
Positioning
Ecommerce and financial solutions
SWOT Analysis
1. Highly secured online Infrastructure 2. Available in 24 currencies worldwide 3. Spread over 190 markets all over the world 4. More than 153 million online accounts 5. PayPal presents anti-phishing advice on their website[72] for Strength identifying and reporting phishing.
1. High exposure to risk and frauds 2. Paypal has faced controversies regarding payment transactions 3. Not to popular in emerging economies where people are conservative for online payments Weakness 4. Local restrictions in countries like China, Japan, Taiwan, Brazil, India
1. Cashless economies 2. Digital currency Opportunity 3. Upcoming ecommerce markets
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Hacking and fraud threats
Competition
1. Google Checkout 2. Moneybookers Competitors 3. Wirecard
doc_967733649.docx