Description
SWOT ANALYSIS OF ORIENTAL BANK OF COMMERCE
Oriental Bank of Commerce
Parent Company
Government of India
Category
Banking services
Sector
Banking and finance
Tagline/ Slogan
Where every individual is committed
USP
Commitment to customer satisfaction
STP
Segment
Urban and rural banking
Target Group
Earning individuals, Corporates, HNIs
Positioning
Complete Banking solutions
SWOT Analysis
1. Innovative schemes like grameen project and other Good rural schemes 2. Strong I.T support 3. OBC has over 15,000 employees working as staff 4. Maintained good growth rate despite crisis 5. The Bank has implemented 14 point action plan for strengthening of credit delivery to women and has designated 5 branches as specialized Strength branches for women entrepreneurs
1. Less penetration in some parts of the country especially in the competitive urban market 2. Less international presence Weakness 3. Limited number of ATM’s and low customer relationship
1. Retail banking, Internet Banking and other services Opportunity 2. Tapping international markets
1. Economic crisis and economic instability 2. Highly competitive environment with entry of more banks Threats 3. Stringent Banking Norms by RBI
Competition
1. Indian bank 2. Andhra Bank 3. Canara bank 4. Allahabad bank 5. IDBI Competitors 6. Bank of Baroda
doc_841093624.docx
SWOT ANALYSIS OF ORIENTAL BANK OF COMMERCE
Oriental Bank of Commerce
Parent Company
Government of India
Category
Banking services
Sector
Banking and finance
Tagline/ Slogan
Where every individual is committed
USP
Commitment to customer satisfaction
STP
Segment
Urban and rural banking
Target Group
Earning individuals, Corporates, HNIs
Positioning
Complete Banking solutions
SWOT Analysis
1. Innovative schemes like grameen project and other Good rural schemes 2. Strong I.T support 3. OBC has over 15,000 employees working as staff 4. Maintained good growth rate despite crisis 5. The Bank has implemented 14 point action plan for strengthening of credit delivery to women and has designated 5 branches as specialized Strength branches for women entrepreneurs
1. Less penetration in some parts of the country especially in the competitive urban market 2. Less international presence Weakness 3. Limited number of ATM’s and low customer relationship
1. Retail banking, Internet Banking and other services Opportunity 2. Tapping international markets
1. Economic crisis and economic instability 2. Highly competitive environment with entry of more banks Threats 3. Stringent Banking Norms by RBI
Competition
1. Indian bank 2. Andhra Bank 3. Canara bank 4. Allahabad bank 5. IDBI Competitors 6. Bank of Baroda
doc_841093624.docx