Description
SWOT ANALYSIS OF NORDEA BANK AB
Nordea Bank AB
Parent Company
Nordea Bank AB
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Making it possible
USP
Leading position in corporate, retail and private banking
STP
Segmentation is based on the type of user i.e. household user and Segment corporate user
Target Group
Targets all the income segments in the household user segment
Positioning
Pursue a multichannel distribution strategy to reduce the cost of serving
SWOT Analysis
1. Largest customer base of any financial services group in the Nordic region 2. A diversified funding base and greater liquidity 3. Diversified revenue stream ensures timely cash flows 4. Largest distribution network in the Nordic and Baltic Sea region. Strength 5. It has over 30,000 employees and nearly 1500 branches
1. Lack of sufficient presence outside the Nordic region 2. Weakening segments such as wholesale banking 3. Weakening market positions in Sweden and Norway Weakness 4. High exposure to the bureaucracy in the Nordic and Baltic regions
1. Can introduce innovative products and come up with tailored solutions 2. Buoyant asset management industry Opportunity 3. Significant market share in all markets
1. Weakening economic prospects 2. Increase in the regulatory costs 3. Increase in competition in securities services due to the new Threats settlement standards
Competition
1. Barclays Plc 2. Abbey National Plc Competitors 3. Société Générale
doc_426152225.docx
SWOT ANALYSIS OF NORDEA BANK AB
Nordea Bank AB
Parent Company
Nordea Bank AB
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Making it possible
USP
Leading position in corporate, retail and private banking
STP
Segmentation is based on the type of user i.e. household user and Segment corporate user
Target Group
Targets all the income segments in the household user segment
Positioning
Pursue a multichannel distribution strategy to reduce the cost of serving
SWOT Analysis
1. Largest customer base of any financial services group in the Nordic region 2. A diversified funding base and greater liquidity 3. Diversified revenue stream ensures timely cash flows 4. Largest distribution network in the Nordic and Baltic Sea region. Strength 5. It has over 30,000 employees and nearly 1500 branches
1. Lack of sufficient presence outside the Nordic region 2. Weakening segments such as wholesale banking 3. Weakening market positions in Sweden and Norway Weakness 4. High exposure to the bureaucracy in the Nordic and Baltic regions
1. Can introduce innovative products and come up with tailored solutions 2. Buoyant asset management industry Opportunity 3. Significant market share in all markets
1. Weakening economic prospects 2. Increase in the regulatory costs 3. Increase in competition in securities services due to the new Threats settlement standards
Competition
1. Barclays Plc 2. Abbey National Plc Competitors 3. Société Générale
doc_426152225.docx