Description
SWOT ANALYSIS OF NATIONAL BANK OF GREECE
National Bank of Greece
Parent Company
National Bank of Greece S.A. (NBG)
Category
Banking
Sector
Financial services
Tagline/ Slogan
‘A furore Normannorumlibera nos, Domine’
Bank leading in service offerings by investing in new technology
USP
STP
Segment
Institutional and individual clients
Large enterprises, SME’s, Financial institutions, private individuals in Target Group need of banking services
Largest Greek bank offering full range of financial products and services Positioning to meet the changing needs of customers
SWOT Analysis
1. Bank with largest network of branches in Greece 2. Bank pioneering in mobile and internet banking 3. Has strong presence in over 18 countries Southeastern Europe 4. Largest bank in Greece in terms of deposit accounts Strength 7. Approx 37,000 employees form the staff
1. Not much presence in Asia and Americas Weakness 2.Non – performing assets affecting the bank’s performance
1. High opportunity to expand into other parts of Europe and emerging economies through acquisitions 2. Can expand customer base by investing further into mobile and internet banking 3.Immense opportunity to grow in the retail banking and lending, which Opportunity will improve bank’s performance
1. Weak economic prospects in Greece 2. Uncertainty in Euro zone Threats 3.Regulatory changes of other European countries can affect the bank
Competition
1.Alpha Bank 2.HSBC Competitors 3.Citibank
doc_698124719.docx
SWOT ANALYSIS OF NATIONAL BANK OF GREECE
National Bank of Greece
Parent Company
National Bank of Greece S.A. (NBG)
Category
Banking
Sector
Financial services
Tagline/ Slogan
‘A furore Normannorumlibera nos, Domine’
Bank leading in service offerings by investing in new technology
USP
STP
Segment
Institutional and individual clients
Large enterprises, SME’s, Financial institutions, private individuals in Target Group need of banking services
Largest Greek bank offering full range of financial products and services Positioning to meet the changing needs of customers
SWOT Analysis
1. Bank with largest network of branches in Greece 2. Bank pioneering in mobile and internet banking 3. Has strong presence in over 18 countries Southeastern Europe 4. Largest bank in Greece in terms of deposit accounts Strength 7. Approx 37,000 employees form the staff
1. Not much presence in Asia and Americas Weakness 2.Non – performing assets affecting the bank’s performance
1. High opportunity to expand into other parts of Europe and emerging economies through acquisitions 2. Can expand customer base by investing further into mobile and internet banking 3.Immense opportunity to grow in the retail banking and lending, which Opportunity will improve bank’s performance
1. Weak economic prospects in Greece 2. Uncertainty in Euro zone Threats 3.Regulatory changes of other European countries can affect the bank
Competition
1.Alpha Bank 2.HSBC Competitors 3.Citibank
doc_698124719.docx