Description
SWOT ANALYSIS OF NATIONAL BANK OF ABU DHABI
National Bank of Abu Dhabi
Parent Company
National Bank of Abu Dhabi
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
The UAE’s number 1 bank
USP
Ranked one of the world safest banks by Global Finance magazine
STP
Segment
Individual and enterprises
Target Group
Individual and enterprises creditors and retail bankers
Positioning
Largest lender bank in the Emirate of Abu Dhabi
SWOT Analysis
1. Strong lending network: Largest lender bank in the Emirate of Abu Dhabi and the second largest lender in the United Arab Emirates. 2. Has the largest market capitalization among UAE banks. 3. Involvement in brand promotion: Sponsorship of the Abu Dhabi Grand Prix 4. Strong distribution network: expanding network of more than 120 branches and cash offices and 500 ATMs across UAE Strength 5. Healthy credit ratings by rating agencies.
1. Business concentrated on geographical locale 2. Limited global presence as compared to other leading banks in the Weakness world
1. Achieving global expansion through partnerships and acquisition. Opportunity 2. Increasing customer base through diversifying offerings.
1. Prone to government and legal interventions. 2. Threat of competitors: increased number of global and local players in the field of finance. Threats 3. Can face repercussion of global economic crisis.
Competition
1. The Commercial Bank of Qatar 2. Qatar National Bank 3. HSBC Competitors 4. Doha Bank
doc_392365340.docx
SWOT ANALYSIS OF NATIONAL BANK OF ABU DHABI
National Bank of Abu Dhabi
Parent Company
National Bank of Abu Dhabi
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
The UAE’s number 1 bank
USP
Ranked one of the world safest banks by Global Finance magazine
STP
Segment
Individual and enterprises
Target Group
Individual and enterprises creditors and retail bankers
Positioning
Largest lender bank in the Emirate of Abu Dhabi
SWOT Analysis
1. Strong lending network: Largest lender bank in the Emirate of Abu Dhabi and the second largest lender in the United Arab Emirates. 2. Has the largest market capitalization among UAE banks. 3. Involvement in brand promotion: Sponsorship of the Abu Dhabi Grand Prix 4. Strong distribution network: expanding network of more than 120 branches and cash offices and 500 ATMs across UAE Strength 5. Healthy credit ratings by rating agencies.
1. Business concentrated on geographical locale 2. Limited global presence as compared to other leading banks in the Weakness world
1. Achieving global expansion through partnerships and acquisition. Opportunity 2. Increasing customer base through diversifying offerings.
1. Prone to government and legal interventions. 2. Threat of competitors: increased number of global and local players in the field of finance. Threats 3. Can face repercussion of global economic crisis.
Competition
1. The Commercial Bank of Qatar 2. Qatar National Bank 3. HSBC Competitors 4. Doha Bank
doc_392365340.docx