Description
SWOT ANALYSIS OF NATIONAL AUSTRALIA BANK
National Australia Bank
Parent Company
National Australia Bank NAB
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
A little word for a big life; More give, less take
National Australia Bank personal and business financial services include USP internet banking, calculators, loans and credit cards
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
An organisation which would be managing a customers money at every Positioning stage in life
SWOT Analysis
1.Strong brand name and good financial position 2.Good revenue and interest income 3.Leading financial player with diverse products and services 4.Personal and business financial services Strength 5. Australia's largest business bank by assets
1.Decline in revenue affecting growth and development Weakness 2. No global acclaim
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acqusitions and JVs Opportunity 4. Asset management sector
1.Changing govt regulations and financial crisis like recessions Threats 2.Stiff competition with others in the market
Competition
Competitors
1. BNP Paribas 2. Citigroup
3. China Construction Bank Corporation 4. Deutsche Bank 5. HSBC 6. Bank of America 7.Standard Chartered Bank 8.Royal Bank of Scotland
doc_943134748.docx
SWOT ANALYSIS OF NATIONAL AUSTRALIA BANK
National Australia Bank
Parent Company
National Australia Bank NAB
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
A little word for a big life; More give, less take
National Australia Bank personal and business financial services include USP internet banking, calculators, loans and credit cards
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
An organisation which would be managing a customers money at every Positioning stage in life
SWOT Analysis
1.Strong brand name and good financial position 2.Good revenue and interest income 3.Leading financial player with diverse products and services 4.Personal and business financial services Strength 5. Australia's largest business bank by assets
1.Decline in revenue affecting growth and development Weakness 2. No global acclaim
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Acqusitions and JVs Opportunity 4. Asset management sector
1.Changing govt regulations and financial crisis like recessions Threats 2.Stiff competition with others in the market
Competition
Competitors
1. BNP Paribas 2. Citigroup
3. China Construction Bank Corporation 4. Deutsche Bank 5. HSBC 6. Bank of America 7.Standard Chartered Bank 8.Royal Bank of Scotland
doc_943134748.docx