Description
SWOT ANALYSIS OF MUSASHINO BANK
Musashino Bank
Parent Company
Musashino Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Bank with financial solutions to all kinds of needs
STP
Segment
Corporate, consumer, private banking
Target Group
SMEs, Individuals, HNIs, Businesses
Positioning
Bank with advanced technology and wide footprint in Japan
SWOT Analysis
1. More than 90 branches in Japan 2. A wide number subsidiaries across Japan 3. Wide ATM network and over 2500 emplyees 4. Better quality of service and customer experience Strength 5. Outperformed stock market in the recent past
1. No international brand 2. Limited brand recall compared to international leaders Weakness 3. High level of NPAs compared to other banks
1. Expansion within Japan (organic and inorganic) 2. Acquisition of other banks in Japan Opportunity 3. Opening branches in Asian economies
1. Japanese economy undergoing contraction Threats 2. Reducing demand for Banking services in Japan
Competition
Competitors
1. Ashikaga Bank
2. Bank of Tokyo-Mitsubishi 3. Keiyo Bank 4. Shinsei Bank. 5. Sumitomo Mitsui Banking Corporation (SMBC) 6. Yamagata ShiawaseBankz
doc_325476102.docx
SWOT ANALYSIS OF MUSASHINO BANK
Musashino Bank
Parent Company
Musashino Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Bank with financial solutions to all kinds of needs
STP
Segment
Corporate, consumer, private banking
Target Group
SMEs, Individuals, HNIs, Businesses
Positioning
Bank with advanced technology and wide footprint in Japan
SWOT Analysis
1. More than 90 branches in Japan 2. A wide number subsidiaries across Japan 3. Wide ATM network and over 2500 emplyees 4. Better quality of service and customer experience Strength 5. Outperformed stock market in the recent past
1. No international brand 2. Limited brand recall compared to international leaders Weakness 3. High level of NPAs compared to other banks
1. Expansion within Japan (organic and inorganic) 2. Acquisition of other banks in Japan Opportunity 3. Opening branches in Asian economies
1. Japanese economy undergoing contraction Threats 2. Reducing demand for Banking services in Japan
Competition
Competitors
1. Ashikaga Bank
2. Bank of Tokyo-Mitsubishi 3. Keiyo Bank 4. Shinsei Bank. 5. Sumitomo Mitsui Banking Corporation (SMBC) 6. Yamagata ShiawaseBankz
doc_325476102.docx