Description
SWOT ANALYSIS OF MS & AD INSURANCE
MS&AD Insurance
Parent Company
MS&AD
Category
Property and Casualty Insurance
Sector
Banking and Finance
Tagline/ Slogan
Advancing with you
Focus more on sustainable earth living by products for risk related USP solutions
STP
Domestic non-life insurance business (MSI), domestic non-life insurance business (ADI), domestic life insurance business (MSAL), domestic non-life insurance business (Mitsui Direct), and oversees Segment business
Target Group
Individual businesses and government corporations
Financial service and insurances for Businesses, enhance risk management for natural disasters, positioned as promoting sustainable Positioning development
SWOT Analysis
1. Has a good brand value in domestic market and expanding across shores 2. As well as they have good international position 3. They offer a lot of domestic products and variety 4. One of the most prominent insurance service companies in Japan and Asia 5. Extensive CSR activities specially for the earthquake prone areas has Strength extended its brand value
1. Broad decline in solvency margin ratio (SMR) affecting balance sheet strength Weakness 2. Capital budgeting is weak due to poor profit management
1. Significant synergy due to integration of operational efficiencies 2. Asset management industry has good future prospects Opportunity 3. Aging population can lead to increase in demand
1. Tough competitive position 2. Decrease in Japanese economy Threats 3. Increase in natural disasters could affect profits
Competition
1. Asahi Mutual Life Insurance Co. 2. Fukoku Mutual Life Insurance Company 3. Mitsui Mutual Life Insurance Co 4. Nippon Life Insurance Company 5. Sumitomo Life Insurance Company Competitors 6. The Dai-ichi Life Insurance Company, Limited.
doc_731745461.docx
SWOT ANALYSIS OF MS & AD INSURANCE
MS&AD Insurance
Parent Company
MS&AD
Category
Property and Casualty Insurance
Sector
Banking and Finance
Tagline/ Slogan
Advancing with you
Focus more on sustainable earth living by products for risk related USP solutions
STP
Domestic non-life insurance business (MSI), domestic non-life insurance business (ADI), domestic life insurance business (MSAL), domestic non-life insurance business (Mitsui Direct), and oversees Segment business
Target Group
Individual businesses and government corporations
Financial service and insurances for Businesses, enhance risk management for natural disasters, positioned as promoting sustainable Positioning development
SWOT Analysis
1. Has a good brand value in domestic market and expanding across shores 2. As well as they have good international position 3. They offer a lot of domestic products and variety 4. One of the most prominent insurance service companies in Japan and Asia 5. Extensive CSR activities specially for the earthquake prone areas has Strength extended its brand value
1. Broad decline in solvency margin ratio (SMR) affecting balance sheet strength Weakness 2. Capital budgeting is weak due to poor profit management
1. Significant synergy due to integration of operational efficiencies 2. Asset management industry has good future prospects Opportunity 3. Aging population can lead to increase in demand
1. Tough competitive position 2. Decrease in Japanese economy Threats 3. Increase in natural disasters could affect profits
Competition
1. Asahi Mutual Life Insurance Co. 2. Fukoku Mutual Life Insurance Company 3. Mitsui Mutual Life Insurance Co 4. Nippon Life Insurance Company 5. Sumitomo Life Insurance Company Competitors 6. The Dai-ichi Life Insurance Company, Limited.
doc_731745461.docx