Description
SWOT ANALYSIS OF MOTILAL OSWAL FINANCIAL SERVICES

Motilal Oswal Financial Services

Parent Company

Motilal Oswal Ltd.

Category

Brokerage Houses, Consumer Financial Services

Sector

Banking and Financial Services

Tagline/ Slogan

Solid research solid advice; Knowledge First

USP

Research is the foundation of their business

STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

SWOT Analysis

1. Wide range of financial products and focus on premium traders 2. Emphasis is on efficient execution of trades 3. Strong private equity operations 4. Have over 1500 offices in India 5. Financial products and services such as Wealth Management, Broking & Distribution, Commodity Broking, Portfolio Management Services, Institutional Equities, Private Equity, Investment Banking Strength Service

1. Less penetration in developing cities Weakness 2. Lack of advertising causes low awareness amongst investors

1. Growing rural market Opportunity 2. Earning Urban Youth looking for investments

1. Stringent Economic measures by Government and RBI Threats 2. Entry of foreign finance firms in Indian Market

Competition

1. Sharekhan 2. Indiabulls Competitors 3. Angel Broking



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