Description
SWOT ANALYSIS OF MORGAN STANLEY
Morgan Stanley
Parent Company
Morgan Stanley
Category
Investment Services
Sector
Financial Institutions
Tagline/ Slogan
One client at a time
Global financial services firm and a market leader in securities, asset USP management and credit services
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
Each and every customer is valued
SWOT Analysis
1.Strong brand name and good financial position 2.One of the major players in asset management and credit services 3.Wide number of services and products 4.Has around 60,000 employees worldwide Strength 5.Operates in over 35 countries
1.Declining brand value 2.Legal issues where they paid billions of dollar related to retail banking Weakness 3.Investment banking has high number of people switching jobs
1.Expansion in other countries 2.Diversifying portfolios for customers Opportunity 3.Mergers and acquisition and JVs
1.Changing govt regulations and financial crisis like recessions Threats 2.Stiff competition
Competition
1.Goldman Sachs Competitors 2.Merrill Lynch
doc_597147750.docx
SWOT ANALYSIS OF MORGAN STANLEY
Morgan Stanley
Parent Company
Morgan Stanley
Category
Investment Services
Sector
Financial Institutions
Tagline/ Slogan
One client at a time
Global financial services firm and a market leader in securities, asset USP management and credit services
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
Each and every customer is valued
SWOT Analysis
1.Strong brand name and good financial position 2.One of the major players in asset management and credit services 3.Wide number of services and products 4.Has around 60,000 employees worldwide Strength 5.Operates in over 35 countries
1.Declining brand value 2.Legal issues where they paid billions of dollar related to retail banking Weakness 3.Investment banking has high number of people switching jobs
1.Expansion in other countries 2.Diversifying portfolios for customers Opportunity 3.Mergers and acquisition and JVs
1.Changing govt regulations and financial crisis like recessions Threats 2.Stiff competition
Competition
1.Goldman Sachs Competitors 2.Merrill Lynch
doc_597147750.docx