Description
SWOT ANALYSIS OF MONEYBOOKERS
Moneybookers (Skrill)
Parent Company
Investcorp Technology Partners
Category
Online payment Company, Ecommerce Finance
Sector
Banking and Financial Services
Tagline/ Slogan
Changing the world of online payments
One of Europe’s leading digital money companies operating one of the USP world’s largest independent eWallet platforms
STP
Segment
Online Payment processing
Target Group
Online consumers looking for financial solutions
Positioning
Ecommerce and financial solutions
SWOT Analysis
1. Highly secured online Infrastructure 2. presence in over 200 countries with over 100 payment options 3. More than 23 million members 4. Rebranding to Skrill 5. More than 100,000 merchants are registered with Moneybookers and its payments systems are integrated by global online brands Strength 6. Moneybookers claims to have over 14.8 million account holders
1. High exposure to risk Weakness 2.Controversies relating to collection of funds for Wikileaks
1. Cashless economies 2. Digital currency Opportunity 3. Upcoming ecommerce markets
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Hacking threats
Competition
Competitors
1. Paypal
doc_871707940.docx
SWOT ANALYSIS OF MONEYBOOKERS
Moneybookers (Skrill)
Parent Company
Investcorp Technology Partners
Category
Online payment Company, Ecommerce Finance
Sector
Banking and Financial Services
Tagline/ Slogan
Changing the world of online payments
One of Europe’s leading digital money companies operating one of the USP world’s largest independent eWallet platforms
STP
Segment
Online Payment processing
Target Group
Online consumers looking for financial solutions
Positioning
Ecommerce and financial solutions
SWOT Analysis
1. Highly secured online Infrastructure 2. presence in over 200 countries with over 100 payment options 3. More than 23 million members 4. Rebranding to Skrill 5. More than 100,000 merchants are registered with Moneybookers and its payments systems are integrated by global online brands Strength 6. Moneybookers claims to have over 14.8 million account holders
1. High exposure to risk Weakness 2.Controversies relating to collection of funds for Wikileaks
1. Cashless economies 2. Digital currency Opportunity 3. Upcoming ecommerce markets
1. Stringent economic policies world over 2. Highly competitive environment Threats 3. Hacking threats
Competition
Competitors
1. Paypal
doc_871707940.docx