Description
SWOT ANALYSIS OF MIZRAHI TEFAHOT BANK
Mizrahi Tefahot Bank
Parent Company
Mizrahi Tefahot Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
It is one of the largest bank in Israel by assets and offers a complete range of international, commercial, domestic and personal banking USP services
STP
Segment
Private banking, investment banking and mortgages
Target Group
Individuals and business enterprises
Positioning
Providing loans at a competitive rate of interest
SWOT Analysis
1. The bank offers its services through a nation-wide network of 160+ branches and it operates in Israel, the UK, and the US 2. It is able to serve its customers better as it has a strong employee base of around 5500 3. Deposits from public has increased when compared to the previous year and thus more money is available with the bank for investing purposes Strength 4. It is one of the largest mortgage lenders in Israel
1. As the customers are moving towards other products, the commissions from its key products have registered a significant fall when compared to the previous years 2. Loans to public have increased but due to weak economic scenario, there are chance that many loans might lead to a default and thereby Weakness increasing the risk posed
1. Expand its access to the remaining ASEAN markets where it is not present Opportunity 2. It has to also firmly embraced the digital world and needs to intensify its efforts to drive our presence in social networking sites such
as facebook, twitter and youtube 3. Try to acquire some small competitors to add their products to its product portfolio
1. Low interest rates in Israel could lead to lesser profitability for the bank in the long run 2. Competitors are offering more products and a better customer services as they provide better customer service 3. The economic crisis all over the world has affected every financial institute all over the world and Mizrahi is not an exception, therefore Threats appropriate steps must be taken to minimize the losses
Competition
1. Israel Discount Bank Limited 2. Bank Hapoalim B.M. Competitors 3. Bank Leumi le-Israel B.M.
doc_939614773.docx
SWOT ANALYSIS OF MIZRAHI TEFAHOT BANK
Mizrahi Tefahot Bank
Parent Company
Mizrahi Tefahot Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
It is one of the largest bank in Israel by assets and offers a complete range of international, commercial, domestic and personal banking USP services
STP
Segment
Private banking, investment banking and mortgages
Target Group
Individuals and business enterprises
Positioning
Providing loans at a competitive rate of interest
SWOT Analysis
1. The bank offers its services through a nation-wide network of 160+ branches and it operates in Israel, the UK, and the US 2. It is able to serve its customers better as it has a strong employee base of around 5500 3. Deposits from public has increased when compared to the previous year and thus more money is available with the bank for investing purposes Strength 4. It is one of the largest mortgage lenders in Israel
1. As the customers are moving towards other products, the commissions from its key products have registered a significant fall when compared to the previous years 2. Loans to public have increased but due to weak economic scenario, there are chance that many loans might lead to a default and thereby Weakness increasing the risk posed
1. Expand its access to the remaining ASEAN markets where it is not present Opportunity 2. It has to also firmly embraced the digital world and needs to intensify its efforts to drive our presence in social networking sites such
as facebook, twitter and youtube 3. Try to acquire some small competitors to add their products to its product portfolio
1. Low interest rates in Israel could lead to lesser profitability for the bank in the long run 2. Competitors are offering more products and a better customer services as they provide better customer service 3. The economic crisis all over the world has affected every financial institute all over the world and Mizrahi is not an exception, therefore Threats appropriate steps must be taken to minimize the losses
Competition
1. Israel Discount Bank Limited 2. Bank Hapoalim B.M. Competitors 3. Bank Leumi le-Israel B.M.
doc_939614773.docx