Description
SWOT ANALYSIS OF MIYAZAKI BANK
Miyazaki Bank
Parent Company
Miyazaki Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Traditional Japanese bank with a full bouquet of services
STP
Segment
Retail banking and corporate banking
Target Group
Individuals and businesses in need of banking facilities
Positioning
Local regional Japanese bank
SWOT Analysis
1. Good network of branches 2. 8 subsidiaries in Japan enhances its brand reputation 3. All kinds of banking facilities at one place 4. Excellent ATM network Strength 5. High level of customer loyalty
1. Less intense growth in the past Weakness 2. Limited overseas presence
1. Inorganic growth through acquisition of other banks in Japan 2. Expansion in other Asian countries Opportunity 3. Use of technology in Banking
1. Contraction of Japanese economy is a concern for the bank’s future 2. Reducing NPAs and growing business are two conflicting interests Threats 3. Sluggish demand for banking in Japan
Competition
Competitors
1. Bank of Japan
2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank 5. Japan Bank for International Cooperation 6. Shinsei Bank
doc_451795698.docx
SWOT ANALYSIS OF MIYAZAKI BANK
Miyazaki Bank
Parent Company
Miyazaki Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Traditional Japanese bank with a full bouquet of services
STP
Segment
Retail banking and corporate banking
Target Group
Individuals and businesses in need of banking facilities
Positioning
Local regional Japanese bank
SWOT Analysis
1. Good network of branches 2. 8 subsidiaries in Japan enhances its brand reputation 3. All kinds of banking facilities at one place 4. Excellent ATM network Strength 5. High level of customer loyalty
1. Less intense growth in the past Weakness 2. Limited overseas presence
1. Inorganic growth through acquisition of other banks in Japan 2. Expansion in other Asian countries Opportunity 3. Use of technology in Banking
1. Contraction of Japanese economy is a concern for the bank’s future 2. Reducing NPAs and growing business are two conflicting interests Threats 3. Sluggish demand for banking in Japan
Competition
Competitors
1. Bank of Japan
2. Mitsubishi UFJ Financial Group 3. Mizuho Financial Group 4. Dresdner Bank 5. Japan Bank for International Cooperation 6. Shinsei Bank
doc_451795698.docx