Description
SWOT ANALYSIS OF MERRILL LYNCH
Merrill Lynch
Parent Company
Bank of America
Category
Investment services
Sector
Financial Institutions
Tagline/ Slogan
Total Merrill; We see your financial life in total; Be Bullish
Merrill Lynch is one of the world's leading financial management and advisory companies, providing financial advice and investment banking USP services
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
An organisation which looks at the larger financial picture for investors
SWOT Analysis
1.Strong brand name and good financial position globally 2.Leader in global wealth management 3.Wide range of financial service-provider 4.It has over 15000 financial advisors and it’s the world’s largest Strength brokerage
1.Declining credit-ratings Weakness 2.Legal issues and fined for wrong research
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Asset management sector Opportunity 4 Mergers and acqusitions and JVs
1.Changing govt regulations and financial crisis like recessions 2.Investment banking pressures on the rise Threats 2.Stiff competition
Competition
1.Morgan Stanley Competitors 2.Goldman Sachs
doc_635855643.docx
SWOT ANALYSIS OF MERRILL LYNCH
Merrill Lynch
Parent Company
Bank of America
Category
Investment services
Sector
Financial Institutions
Tagline/ Slogan
Total Merrill; We see your financial life in total; Be Bullish
Merrill Lynch is one of the world's leading financial management and advisory companies, providing financial advice and investment banking USP services
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
An organisation which looks at the larger financial picture for investors
SWOT Analysis
1.Strong brand name and good financial position globally 2.Leader in global wealth management 3.Wide range of financial service-provider 4.It has over 15000 financial advisors and it’s the world’s largest Strength brokerage
1.Declining credit-ratings Weakness 2.Legal issues and fined for wrong research
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Asset management sector Opportunity 4 Mergers and acqusitions and JVs
1.Changing govt regulations and financial crisis like recessions 2.Investment banking pressures on the rise Threats 2.Stiff competition
Competition
1.Morgan Stanley Competitors 2.Goldman Sachs
doc_635855643.docx