Description
SWOT ANALYSIS OF MEGA FINANCIAL HOLDING
Mega Financial Holding
Parent Company
Mega Financial Holding
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Foundation of your financial freedom
USP
Focus on core competency to create greatest value for shareholders
STP
Foreign and domestic securities brokerage services, banking and Segment insurance services
Target Group
Individual and institutional investors
Positioning
Provider of foreign and domestic securities brokerage services
SWOT Analysis
1. Diversified product and services portfolio helps mitigate risk 2. High credit ratings by top credit rating agencies indicate stability 3. Strong network of 180+ offices in Taiwan and 40 offices abroad 4. Employee base of 8500 employees 5. Prominent player in the financial services with a wide product Strength portfolio
1.Sizeable drop in trading volume of stock market affects company’s brokerage fee income 2.Gains on disposal of securities remained short of predicted targets Weakness 3.Insurance losses from Thai floods affected the insurance business
1.Stronger risk management, reinforced cross selling and global expansion to upgrade proportion of overseas profit 2.Restrictions on RMB business being lifted likely to benefit corporate Opportunity financing and wealth management business
1.Eurozone debt crisis and adverse economic conditions in advanced nations weaken global demand Threats 2.Economic and trade tension caused by QE policies for yen still prevail
Competition
1.EnTie Commercial Bank Ltd. 2.Jih Sun Financial Holding Co. Ltd. Competitors 3.Cosmos Bank
doc_505046628.docx
SWOT ANALYSIS OF MEGA FINANCIAL HOLDING
Mega Financial Holding
Parent Company
Mega Financial Holding
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Foundation of your financial freedom
USP
Focus on core competency to create greatest value for shareholders
STP
Foreign and domestic securities brokerage services, banking and Segment insurance services
Target Group
Individual and institutional investors
Positioning
Provider of foreign and domestic securities brokerage services
SWOT Analysis
1. Diversified product and services portfolio helps mitigate risk 2. High credit ratings by top credit rating agencies indicate stability 3. Strong network of 180+ offices in Taiwan and 40 offices abroad 4. Employee base of 8500 employees 5. Prominent player in the financial services with a wide product Strength portfolio
1.Sizeable drop in trading volume of stock market affects company’s brokerage fee income 2.Gains on disposal of securities remained short of predicted targets Weakness 3.Insurance losses from Thai floods affected the insurance business
1.Stronger risk management, reinforced cross selling and global expansion to upgrade proportion of overseas profit 2.Restrictions on RMB business being lifted likely to benefit corporate Opportunity financing and wealth management business
1.Eurozone debt crisis and adverse economic conditions in advanced nations weaken global demand Threats 2.Economic and trade tension caused by QE policies for yen still prevail
Competition
1.EnTie Commercial Bank Ltd. 2.Jih Sun Financial Holding Co. Ltd. Competitors 3.Cosmos Bank
doc_505046628.docx