Description
SWOT ANALYSIS OF MASTERCARD
MasterCard
Parent Company
MasterCard Incorporated
Category
Credit Card Company, Consumer Finance
Sector
Banking and Financial Services
Priceless; There are some things money can't buy. For everything else, Tagline/ Slogan there's MasterCard; Heart of Commerce
USP
Strong global presence
STP
Segment
Credit card users looking for payment solutions
Target Group
Retail consumers from the urban areas
Positioning
Credit and financial solutions
SWOT Analysis
1. More than 23 billion transactions per year 2. Aggressive publicity and branding 3. Presence in over 100 countries and 5600 employees 4. Multiple platform usage Strength 5. Sports sponsorships like World Cup’s and other major events
1. High exposure to risk and frauds 2. Litigation risks 3. The European Union has repeatedly expressed concern over the Weakness dominance of Mastercard
1. Cashless economies Opportunity 2. Digital currency increasing with technological advancements
1. Stringent economic policies world over Threats 2. Highly competitive environment
Competition
Competitors
1. VISA
doc_753314441.docx
SWOT ANALYSIS OF MASTERCARD
MasterCard
Parent Company
MasterCard Incorporated
Category
Credit Card Company, Consumer Finance
Sector
Banking and Financial Services
Priceless; There are some things money can't buy. For everything else, Tagline/ Slogan there's MasterCard; Heart of Commerce
USP
Strong global presence
STP
Segment
Credit card users looking for payment solutions
Target Group
Retail consumers from the urban areas
Positioning
Credit and financial solutions
SWOT Analysis
1. More than 23 billion transactions per year 2. Aggressive publicity and branding 3. Presence in over 100 countries and 5600 employees 4. Multiple platform usage Strength 5. Sports sponsorships like World Cup’s and other major events
1. High exposure to risk and frauds 2. Litigation risks 3. The European Union has repeatedly expressed concern over the Weakness dominance of Mastercard
1. Cashless economies Opportunity 2. Digital currency increasing with technological advancements
1. Stringent economic policies world over Threats 2. Highly competitive environment
Competition
Competitors
1. VISA
doc_753314441.docx