Description
SWOT ANALYSIS OF MASRAF AL RAYAN
Masraf Al Rayan
Parent Company
Masraf Al Rayan
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Defining Islamic Banking
USP
One of the most successful banks in Qatar
STP
Segment
Retail and wholesale banking
Target Group
Individuals and business enterprises
Positioning
Provide state of art services to its customers
SWOT Analysis
1. Impeccable service, qualified personnel and unique products continue to be the key drivers of its retail banking operations 2. It invests in infrastructure and in human resources with a goal to provide state of art products to its customers 3. Its asset base has been increasing over the past few years and this increases the money available with the bank Strength 4. One of the leading financial institutions in Qatar
1$ It is not free from the credit risks with respect to customers and counterparties which could adversely affect its results, financial condition and further prospects 2. The bank has more debt and as a result of this, it has more cash Weakness outflows in the form of interest payments
1. As customers are moving towards mobile banking, it should provide more apps for Android and IOS devices 2. Instill the company’s core values and launch various skill -building programs so that the employees can serve the consumers better 3. It can expand in other geographic regions which would increase the Opportunity opportunities for the bank
1. There is prevalence of systematic risk in the banking sector which reduces the investment climate thereby reducing money earned on fees 2. As it provides a lot of mobile banking services, the rising number of Trojans in android market can pose a threat to it. 3. As it is concentrated only in Qatar, it increases the political and other Threats risks faced by the bank
Competition
1. Ahli Bank QSC 2. Qatar National Bank Competitors 3. The Commercial Bank of Qatar
doc_658136519.docx
SWOT ANALYSIS OF MASRAF AL RAYAN
Masraf Al Rayan
Parent Company
Masraf Al Rayan
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Defining Islamic Banking
USP
One of the most successful banks in Qatar
STP
Segment
Retail and wholesale banking
Target Group
Individuals and business enterprises
Positioning
Provide state of art services to its customers
SWOT Analysis
1. Impeccable service, qualified personnel and unique products continue to be the key drivers of its retail banking operations 2. It invests in infrastructure and in human resources with a goal to provide state of art products to its customers 3. Its asset base has been increasing over the past few years and this increases the money available with the bank Strength 4. One of the leading financial institutions in Qatar
1$ It is not free from the credit risks with respect to customers and counterparties which could adversely affect its results, financial condition and further prospects 2. The bank has more debt and as a result of this, it has more cash Weakness outflows in the form of interest payments
1. As customers are moving towards mobile banking, it should provide more apps for Android and IOS devices 2. Instill the company’s core values and launch various skill -building programs so that the employees can serve the consumers better 3. It can expand in other geographic regions which would increase the Opportunity opportunities for the bank
1. There is prevalence of systematic risk in the banking sector which reduces the investment climate thereby reducing money earned on fees 2. As it provides a lot of mobile banking services, the rising number of Trojans in android market can pose a threat to it. 3. As it is concentrated only in Qatar, it increases the political and other Threats risks faced by the bank
Competition
1. Ahli Bank QSC 2. Qatar National Bank Competitors 3. The Commercial Bank of Qatar
doc_658136519.docx