Description
SWOT ANALYSIS OF MASHREQ BANK
Mashreq Bank
Parent Company
Mashreq PSC
Category
Banking
Sector
Financial services
Tagline/ Slogan
We do banking, you do life
USP
Providing banking services with high focus on innovation
STP
Segment
Institutions and individuals
Target Group
Private individuals, large corporate, SME’s and financial institutions
A UAE bank offering financial services to millions of customers and Positioning businesses since 1967
SWOT Analysis
1. One of the leading UAE’s banks 2. Specializes in retail banking 3. Sturdy presence in Egypt, Qatar, Kuwait and Bahrain 4. Strong presence in internet banking 5. One of the largest bank in UAE by assets 6. 'Best Regional Retail Bank Award' at the Banker Middle East Industry Strength Awards
1. Over dependence in the saturated Middle East market 2. Lacks global tie-ups and has very little presence in Europe, America Weakness and other Asian economies
1. Growth in mobile and internet banking will help in increasing the customer base 2. High opportunity to grow in other parts of the Middle East and emerging economies Opportunity 3. High opportunity to grow in commercial and corporate banking
1. Regulatory changes in the Middle East will affect the banking operations Threats 2. Decrease in investments and real estate market in UAE affecting the bank’s business
3. Global economic turmoil can affect the bank
Competition
1. First Gulf Bank 2. National Bank of Abu Dhabi Competitors 3. Emirates NBD
doc_872095474.docx
SWOT ANALYSIS OF MASHREQ BANK
Mashreq Bank
Parent Company
Mashreq PSC
Category
Banking
Sector
Financial services
Tagline/ Slogan
We do banking, you do life
USP
Providing banking services with high focus on innovation
STP
Segment
Institutions and individuals
Target Group
Private individuals, large corporate, SME’s and financial institutions
A UAE bank offering financial services to millions of customers and Positioning businesses since 1967
SWOT Analysis
1. One of the leading UAE’s banks 2. Specializes in retail banking 3. Sturdy presence in Egypt, Qatar, Kuwait and Bahrain 4. Strong presence in internet banking 5. One of the largest bank in UAE by assets 6. 'Best Regional Retail Bank Award' at the Banker Middle East Industry Strength Awards
1. Over dependence in the saturated Middle East market 2. Lacks global tie-ups and has very little presence in Europe, America Weakness and other Asian economies
1. Growth in mobile and internet banking will help in increasing the customer base 2. High opportunity to grow in other parts of the Middle East and emerging economies Opportunity 3. High opportunity to grow in commercial and corporate banking
1. Regulatory changes in the Middle East will affect the banking operations Threats 2. Decrease in investments and real estate market in UAE affecting the bank’s business
3. Global economic turmoil can affect the bank
Competition
1. First Gulf Bank 2. National Bank of Abu Dhabi Competitors 3. Emirates NBD
doc_872095474.docx