Description
SWOT ANALYSIS OF MARSHALL & ILSLEY
Marshall & Ilsley
Parent Company
BMO Harris Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
To be the bank that defines great customer experience
USP
The largest Wisconsin-based bank
STP
Personal banking, commercial banking and wealth management Segment services
Target Group
Individuals and corporates seeking financial services
Achieve industry leading customer loyalty by delivering on the brand Positioning promise
SWOT Analysis
1. It has about 400 branches in various locations in the United States of America and has a strong employee strength of over 46,000 employees 2. It has developed a strong commercial and consumer base, which will be enhanced by its increased lending capacity and a full line of personal banking and wealth management services 3. Wealth management division continued to post profits and the key contributors were a disciplined sales process, a commitment to investment performance, and the implementation of a regional structure that aligns with M&I’s Commercial Banking and Community Banking divisions 4. It is recognized not only as a great place to bank, but also a great Strength place to work
1. It is exposed to many operational risks such as the risk of fraud by employees or others, unauthorized transactions by employees, and operational or human error 2. It is also subjected to many incidences of online attacks due to its weak IT infrastructure Weakness 3. Due to its recent change of accounting standard from U.S. GAAP to IFRS, it spent a lot of money in revaluing the items according to the
new standards
1. Leverage on its consolidated North American platform to deliver quality earnings growth and expand into other profitable markets 2. Improve the performance in risk management division to eliminate the market risks that are present 3. Perform strategic acquisitions to expand beyond its current market Opportunity and eliminate the competitors
1. Total shareholder return has fallen as a result of the weak economic scenario 2. Factors such as the general health of capital and credit markets, including liquidity, level of activity, volatility and stability, could have a material impact on its business 3. The level of competition among the financial services companies is very high and the non-financial companies have been increasingly offering services offered by traditional banks. In this scenario, it Threats becomes difficult to retain the customers
Competition
1. JP Morgan 2. Citi Bank Competitors 3. American express
doc_324523567.docx
SWOT ANALYSIS OF MARSHALL & ILSLEY
Marshall & Ilsley
Parent Company
BMO Harris Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
To be the bank that defines great customer experience
USP
The largest Wisconsin-based bank
STP
Personal banking, commercial banking and wealth management Segment services
Target Group
Individuals and corporates seeking financial services
Achieve industry leading customer loyalty by delivering on the brand Positioning promise
SWOT Analysis
1. It has about 400 branches in various locations in the United States of America and has a strong employee strength of over 46,000 employees 2. It has developed a strong commercial and consumer base, which will be enhanced by its increased lending capacity and a full line of personal banking and wealth management services 3. Wealth management division continued to post profits and the key contributors were a disciplined sales process, a commitment to investment performance, and the implementation of a regional structure that aligns with M&I’s Commercial Banking and Community Banking divisions 4. It is recognized not only as a great place to bank, but also a great Strength place to work
1. It is exposed to many operational risks such as the risk of fraud by employees or others, unauthorized transactions by employees, and operational or human error 2. It is also subjected to many incidences of online attacks due to its weak IT infrastructure Weakness 3. Due to its recent change of accounting standard from U.S. GAAP to IFRS, it spent a lot of money in revaluing the items according to the
new standards
1. Leverage on its consolidated North American platform to deliver quality earnings growth and expand into other profitable markets 2. Improve the performance in risk management division to eliminate the market risks that are present 3. Perform strategic acquisitions to expand beyond its current market Opportunity and eliminate the competitors
1. Total shareholder return has fallen as a result of the weak economic scenario 2. Factors such as the general health of capital and credit markets, including liquidity, level of activity, volatility and stability, could have a material impact on its business 3. The level of competition among the financial services companies is very high and the non-financial companies have been increasingly offering services offered by traditional banks. In this scenario, it Threats becomes difficult to retain the customers
Competition
1. JP Morgan 2. Citi Bank Competitors 3. American express
doc_324523567.docx