Description
SWOT ANALYSIS OF LONDON STOCK EXCHANGE

London Stock Exchange

Parent Company

London Stock Exchange Group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Dictum Meum Pactum (My Word is My Bond)

USP

Largest stock market in Europe

STP

Segment

Institutional and individual investors

Institutional and individual investors looking for investing in financial Target Group security

Ordinary Shares, Exchange Traded Funds, Exchange Traded Commodities, Covered Warrants, Structured Products, Bonds, Retail Positioning Bond, Global Depositary Receipts (GDRs).

SWOT Analysis

1. Strong history since its inception in 1801 2. Robust technology: Offer participants with real time services 3. Expanding marketing leadership from England to Europe by series of mergers an acquisitions(such as Borsa Italiana, MTS, Turquoise) 4. A huge market capitalization makes it one of the top five stock exchanges in the world 5. 2,900+ companies from over 60 countries listed on exchange. 6. Over 400 firms, mainly investment banks and stockbrokers, are members of the London Stock Exchange. Strength 7. Offers wider array of financial instrument to investors

1. Directly coupled with the economy of Europe, thus attracting higher risk. 2. A small technical glitch can have a major impact on the finance of the nation. 3.Large institution need lots of manpower and manual intervention to Weakness sustain the business model

Opportunity

1. Growth by expanding participating companies

2. Diversification of risk at global scale through strategic expansion

1. Threat of competitors: Attempts of failed takeovers in past cannot rule out the possibility of takeover. 2. Highly impacted by regulatory and legal changes due to cascading Threats effect of financial market performance.

Competition

1. BATS Global Markets 2.NYSE Euronext 3. Bolsas and Mercados 4.. Deutsche Börse AG Competitors 5. BM&F Bovespa



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